There is no Failure only Feedback

“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” Dale Carnegie

If there are 6 words which have truly helped me in my journey as an entrepreneur to date, they are, “There is no Failure only Feedback”. They have allowed me to flip just about any situation when things are not doing well and I begin to doubt myself. The process of doubt starts with losing a sale when you were relatively close to finalising it.  The world seems to come crashing down at this point . You start to wonder about your future as an entrepreneur or in sales, next, you start to doubt the viability of what you are selling. You begin to blame all sorts of external circumstances for the situation you are in and, motivation, productivity and optimism take a nose dive.

During my second start company which was in the Import/Export business I experienced this situation at the beginning. Disillusioned at this, because of the success of my prior company I began to wonder what was happening and I started blaming everyone apart from myself. At this point a close friend who has done very well for himself in the same line of work, gave me some much needed advice. When I explained the situation to him, he reaffirmed my share of bad luck but helped me understand that my attitude towards failure was the real culprit. I had begun to take it too personally and it began to blur everything around me to a point where I was unable to put myself in a position to close that sale. He left me with the advice to use each one of my failures as feedback to refine my approach in the future.

At first it was confusing, I was not being given any apparent reason when I missed an opportunity. How was I supposed to get feedback? That is when the lightbulb went off in my head. I started asking myself the right questions which then led us to develop customer feedback forms on marketing material, presentations, quality, price and overall satisfaction. I started to listen to what my customers wanted and how we could position ourselves to fulfilling these requests. That was a turnaround for me in my journey and now, when I speak to, listen or read about successful entrepreneurs there is a common thread “Failures are pillars to your success”, we have to respond to them in the correct manner to make sure that we learn, adapt and provide what the market truly wants.

If you haven’t had success in closing your first deal yet, break down your current sales process from start to the finish. Get feedback, talk to individuals who have had success in that area, survey your target segment and figure out ‘Why your customers are not buying from you ?’. Then, use that information to adjust your sales process to get the results you want!

The Key to Success

“Patience is waiting. Not passively waiting. That is laziness. But to keep going when the going is hard and slow - that is patience.” Anonymous

During the tizzy of making a prospect list, calling potential clients and fanatically focusing on closing that first deal we forget a fundamental concept which will in turn be a fundamental component in your final sale,  that is, “Patience”. Earlier on, we established the need to set SMART deadlines to reach our goal. Setting that goal does not mean however that you immediately make a dash for it in a 400m race. If you do, by mid race you will run out of steam, and that will drastically impact the probability of closing a deal within your specified time frame.

From the word ‘go’ roadblocks will be encountered along the way, unless these are faced with patience it will be difficult to reach your goal. It is definitely not fun when you make 4 calls without generating any interest, I know the feeling . However it is usually a later call where you actually hit something. If we lose patience, it directly impacts our ability to move forward effectively and in a positive and persistent manner.

During the next couple of stages in the sales process whether it is pitching, negotiating or managing a client as sales individuals or entrepreneurs, patience is definitive for productivity. Rushing in and giving too many discounts, negotiating too quickly or getting fed up with a clients constant complaining will lead to leaving money on the table and not building the sort of relationships which will be based on an equal footing in the future.

Sales is a challenging process and securing that first deal seems almost impossible at times. You need to remember to pace yourself during the process, pay attention to details without rushing through the process. This will not only be a more satisfying process, I have found it provides you with a level of inner peace and calmness which helps you focus and eventually get that sale a lot more efficiently, effectively and often at a quicker pace. If you want to succeed at anything in life remember,  “Patience” is going to be a critical success factor. Best of luck!

Ask and you shall receive

“To solve any problem, here are three questions to ask yourself: First, what could I do? Second, what could I read? And third, who could I ask?” Jim Rohn

You have got a sales appointment to meet the decision maker. The initiatives which you took in the last step are paying dividends. The sales pitch goes off well, there is excitement in the room and after a few words at the end of the meeting you are told they will be in touch. Feeling good about the pitch and thinking that the probability of securing the client is high, you are disappointed when there is no follow up from the client and after a while, the lead goes dead. This happened several times at the start of my journey and I always wondered what went wrong. I was really happy when I learned the answer to this conundrum.

An experienced entrepreneur I spoke to asked me whether I had been “Asking for the sale?”. Initially the question was confusing, but when I started to put the pieces together it made a lot more sense. I realised that whenever I was pitching to clients and enthusiasm was generated, I did not focus on closing the deal. I never asked the client for the sale! Psychologically I was avoiding being the pushy salesman, afraid the client would say the dreaded word ‘NO’. As a result I was repeatedly leaving money on the table by not asking the right questions.

Armed with this advice I went back to my script and practiced closing strategies for sales pitches. There are many interesting articles and training courses out there on closing strategies. I have taken the Neuro Linguistic Programming which has helped me tremendously. I have since formulated a way to subtly and politely ask the client for their business at the end of the presentation. Initially it felt strange and I was not  confident about asking, however, over time I have honed my skills. Now ,it has become second nature for me to go into a presentation and confidently, politely and subtly ask the client for their business.

The next time you are making a client presentation, make sure you formulate a strategy to ask the client to give you their business. You will not always win the business, however, through this process you will learn what you could be doing differently and then go back and ask for it again which should win you the contract!

The Elusive First Sale

“Remember, you only have to succeed the last time.” Brian Tracy

Having been in the position of pushing myself to close that elusive first deal as also managing people who are striving to hit that landmark milestone, I have developed this strange love hate relationship with this stage in a startups life. When I look back to my first startup where we were a selling designing and printing service, I realise what a great learning experience it was for all of us. We were a bunch of 21 year old students with no background, no experience and no past clientele. We had to figure out very quickly what aspect we could compete with our competitors on, it turned out to be customer service. Our entire business model worked because being university based we could cater to the large design and print requirements of the university in a more personalized manner.

It took us around 4 months to close our first ‘real’ deal. We were constantly pushed around, looked down upon, our calls were not returned and most importantly we were constantly pressured to reduce our prices because we were ’students’. So given all of that, you are probably wondering what the ‘love’ aspect for this stage in a startup is. It came from the fact that for the first time in our lives we had to prove to ourselves that we could do something on our own. Call it ego, inner strength or a magical drive, there was a voice inside you which kept on saying “You Can Do This”. That is the voice which has helped me stay the course as an entrepreneur.

Over the course of this week, I am going to outline some basic but fundamental concepts which need to be kept in mind when you are in the position of pushing yourself or your team to close that first deal. This is a time in entrepreneurial life where will, determination and drive are tested to the limit. This is  a defining and testing time to check whether you have it in you or not, this is the stage where many discover that this path was not meant for them. Use this stage in your startup life to identify within yourself  what drives you, how you face adversity and what your threshold levels actually are. Most importantly enjoy this time, discover if you can learn to love what you do. In the end, that is all that matters. When you do something you love doing, you will never have to work another day in your life. Best of luck!

Hiring the Right Individual

“As far as customers are concerned you are the company. This is not a burden, but the core of your job. You hold in your hands the power to keep customers coming back – perhaps even to make or break the company.” Anonymous

My extensive interaction with the telcos’ customer service department brought to the fore, the job vs responsibility concept which I have talked about briefly in previous posts. The concept is simple . When you are in hiring or partnering, you should look for individuals who are problem solvers and have it in them to go further than just completing the task at hand in a hierarchial manner. Those who willingly take the initiative to do more than is asked of them for the organization.

Customer service revolves around making all the touch points within your organization as simple, reliable and efficient as possible. Most of the time these touch points will result in a direct connection between customers and the employees of the organization. This is a critical connection, one upon which your business relies on heavily. It is therefore essential, when hiring individuals for this function, that you place relevant emphasis on the personality and temperament of these individuals. Bypassing this process because it has a high upfront cost and no apparent tangible return on investment is shortsighted. In the case of this particular telco, it has over 20m subscribers and a massive network of contact centers. At this point, to re-structure their hiring policies and procedures will be prohibitively costly. This is why a culture for superior customer service must be put in place from the start.

In essence if you are looking to develop world class customer service capabilities, you should hire individuals who:

1. Know the difference between a Job vs Responsibility.

2. Are truly passionate about helping others and problem solving .

3. Believe in the service/product that your organization provides.

These qualities may appear to be simple, yet many companies do not even factor them into the hiring process. Hiring the right kind of people for the job will give your organization the competitive advantage to help the customer choose you!

5 steps to a balanced life

“Life at any time can become difficult: life at any time can become easy. It all depends upon how one adjusts oneself to life.” Anonymous

During this series, several factors were discussed which are often taken for granted in the course of our chaotic lives today. A lot of the time we forget the simple things which, not only help us to get from one day to the next  but which keep us anchored, healthy and motivated to continue doing what we do. I hope some of the things discussed this week will help you enjoy a more balanced and healthy life;

1. Diets: Diets tend to be one of the first things which go out of whack when we enter very ‘busy’ periods in our life. The effect of this however is felt on all aspects of our life. It is unhealthy, productivity goes down and we just don’t feel that great about ourselves. We have to do all we can to keep this aspect in check at all times for a more balanced life. To read more tips and suggestions on keeping a balanced diet please click here.

2. Sleep: A lack of rest can impact severely on the quality of life. When you are working on complex deals which are extremely draining, having a set routine for sleep can dramatically increase your productivity, motivation and overall drive. To read more tips and suggestions on developing a balanced sleeping routine please click here.

3. Exercise Routine: Lethargy and restlessness can result from being pent up in an office all day long. The body needs a release outlet to get some fresh air into the system. Developing and sticking to an exercise routine can be a challenge, however, if you do set one for yourself you will be pleasantly surprised with the outcome. To read more tips and suggestions on sticking to your exercise routine please click here.

4. Family and Friends: In life we need anchors to keep us rooted and prevent us from drifting too far off course. Family and friends are one of these anchors and help us do just that. Sometimes when we are caught up in our busy lives we forget how important they are to us. In order to have a balanced lifestyle we need to focus on stuff other than, bottom line results and material acquisitions, we need to focus on the things which really matter. To read more about keeping in touch please click here.

5. Inspirational Story: A professor stood before his philosophy class and had some items in front of him. When the class began, wordlessly, he picked up a very large and empty jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They agreed that it was….To read the entire story please click here.

In life , we are all intent on reaching our goals and acheiving our dreams. Along this journey, life…happens, and we tend to get busy with the details and the little things. Soon, if we haven’t paid too much attention to the bigger picture we may find ourselves in a place we do not want to be. Don’t let that happen. From time to time come up for air and see if you are moving in the right direction before it is too late to turn around. 

p.s stop along the way, periodically, to smell the roses and actually enjoy the ride . 

 

Mentors and Advice

“Many receive advice, only the wise profit from it.” Publilius Syrus

Mentors at the most basic level, provide you with advice regarding your current business. This advice is the result of many years of experience in the particular segment that you are getting mentored on. Having been through similar situations they are able to provide insight on the best manner to tackle a problem and point out the best possible solution . Over the past couple of years my mentors have provided me with great insights regarding the business ventures I have been part of. The range of advice ranges from legal clauses in partnership agreements to help in correctly valuing my companies and even how to balance my work and personal life.

There are a couple of things that should be kept in mind to maximize your mentors advice :

1. Be clear on the precise subject: In my experience mentors have a tendency to go off tangent when you ask for advice on broad subjects. When you want advice on ramping up sales in your organization make sure you are specific in talking about the details. For example instead of “we need to increase sales for xyz product how do you think we should go about it” say, “The current sales volume of xyz product is 1000 units a quarter with 3 dedicated sales staff, we want to achieve 10% growth every quarter of 08, in your opinion what would be an effective strategy to hit our targets.”

2. Listen carefully: Due to the depth of their experience mentors are continuously bombarding you with information. Your job should be to listen diligently and take down comprehensive notes to help you understand the basic concepts. This will help you create a reference point, ask specific questions if you don’t understand a particular topic and show respect to your mentor. The last thing you want to do is day dream when your mentor is giving advice.

3. Get opinions: I respect my mentors for the advice they have given and continue to give me. However before I implement them I get multiple second opinions from partners, associates and maybe some of my other mentors. This helps you get multiple perspectives before making any major changes to your organization.

4. Use the advice: When a mentor gives you the framework to help increase sales by 10% a quarter and you get positive feedback on the system, get to work on it asap. Mentors want to see progress and if you keep taking their advice and doing nothing about it you are asking for trouble. Being proactive and action oriented are two essential qualities for all entrepreneurs.

5 stories relating life to business

“You never have an idea of what you might accomplish. All that you do is you pursue a question. And see where it leads.” Jonas Salk

Life is a fascinating journey and every morning I get up and look forward to the new challenges that I will have to face and learn from through the course of the day. You need to keep that perspective to live life fully. Over the course of this week I have talked about 5 recent personal incidents. They were instrumental in giving a different perspective to my usual business approach.

1. Sales & Relationships: An encounter with a street merchant helped me understand the importance of building a deep relationship with key clients . It enhances and improves the selling process when the person you are selling to, trusts you. To read the entire story please click here.

2. Squash & Strategy: This story is another affirmation of why the tortoise won the race. When embarking on a new journey take time out to study what you are getting yourself into. You should have a clear idea about goals and time frames and should build your strategy around this foundation to maximize your true potential. To read the entire story please click here.

3. The Gym: This story talks about the value of partners in our life and the instrumental role they play in helping us reach our true potential. By selecting your partners carefully you increase your chances of achieving your goals. To read the entire story please click here.

4. Different Perspectives: This story is about two individuals in the same setting and their completely different perspectives on how to go about life. It talks about flexibility and viewing life from multiple perspectives to get a better understanding. To read the story please click here.

5. Crossing the Rubicon: This story talks about crossing the point of no return.This applies to setting up a business, deciding on a career path or even selecting a life partner. We have to ensure that we make these decisions after careful thought and for the right reasons. To read the story please click here.

This week I have thoroughly enjoyed writing this segment on life and business. I may just make this a regular feature to keep things an open perspective on matters. I hope all of you enjoyed this series too, I look forward to your comments and feedback.

Crossing the Rubicon

The Rubicon, is a river in northern Italy which Julius Caeser crossed in 49BC from which point it was not possible to go back. Crossing the Rubicon hence refers to passing through that point from where return is no longer possible. This may be due to a host of factors, such as, it being physically impossible to turn back, too expensive to go back or that the path is too dangerous. Working with startup companies I find it a most exciting part of the journey when that point of no return is crossed . However, please make sure that before crossing your Rubicon you are doing so for the right reasons.

When I setup this blog on the 1st of January 08 I crossed a point of no return. I let all my readers know that I was going to spend the next year updating this blog on a daily basis with advice and insights on entrepreneurship and life. I did so because I felt that I had a little experience which could help others who are in the process of setting up a company or working at a startup for the first time. From that day onward I had a responsibility to everyone who was reading this blog to make sure that at the end of every week I gave some advice which could be potentially helpful. It doesn’t make a difference if I have one reader or a million, my responsibility remains the same. Eleven weeks later writing my blog has become one of the most fulfilling part of my week.

If you are on the verge of starting your own business, deciding on a certain career path or even getting married, the one thing which you keep in mind before making these big decisions is “do it for the right reasons”. You shouldn’t let anyone force you into such decisions Look at them from all perspectives, align them with your value and belief systems and when you make up your mind ,cross your Rubicon without a whisper of a doubt.

Different Perspectives

“Humans have the ability to shift perspective. We can experience the world through our senses. Or we can remove ourselves from our senses and experience the world even less directly. We can think about our life, rather than thinking in our life.” John J. Emerick

I meet a fair number of people daily, for business or on a personal basis . I find it most interesting that all of us have uniquely different ways of looking at the same thing. Over the last week I have had some interesting experiences showcasing how two people in the same boat can be looking at the picture in totally different ways.

I was coaching a team whose performance had been lagging in the last couple of quarters. During our one-on-one feedback sessions, one of the team members was constantly blaming external circumstances being the primary reason for his not operating at an optimum level. He blamed the organization for not providing an environment in which creativity and performance was fostered. He had hence decided, that he would stop giving his 100% and was just ‘making do’ in his current role. Another team member however, realized that even though the environment was not the best, he would not let it affect him negatively, instead he took on the responsibility to be the change he wanted to see in this environment. He started with his own team and department. Jim Collins refers to these as “pockets of greatness” (Audio).

There is no doubt this is an uphill task when one person is up against 9 others who share a different perspective. However he took up the challenge and after our coaching was completed he became a role model for the team and productivity and morale soared. Management began to take notice and some structural changes were made.

The lesson I learned was, each one of us has a unique perspective on life according to our inbuilt value and belief systems . Sometimes these systems are so strong that they cloud our judgement and refuse to let us look any other way. Being part of a startup or a multi national it is your responsibility to remain open and flexible about the view points of others. Don’t judge them, nor deliberately criticize them or blindly embrace them. Take time out to look at it from their perspective, what you see, may just pleasantly surprise you.