Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

Advice on Sales

“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” William Clement Stone

When I was starting my first business I was given quite a few tips from a couple of very established entrepreneurs to help me out in getting the sales that I needed. Outlined below are some of the key tips which have helped me.

1. Honesty: The first thing that crosses my mind when I am getting pitched an idea or a product/service is; “Is this for real?”, “Can he/she really deliver?”. This question probably goes through all customers mind at one point or the other. It is your responsibility to make sure that when you are pitching you are honest about what it is that you can and cannot do. Honesty is always the basis of long trusted clients who continue to come back to you and refer you to their own network. Reputation is the most important aspect for any entrepreneur and honesty and integrity should be the corner stone in developing that reputation.

2. Don’t over commit: When you know you have the capability of completing additional requests by your clients but have yet to gain authority in those area’s commit less and exceed your clients expectations. My first media copyrighting business was built on this one factor. Our mantra was “exceeding your every expectation” and by focusing on exceeding our clients expectations we enjoyed tremendous amounts of success.

3. Value: Your entire sales pitch should revolve around creating more value for your client than you are taking in payment. If you continuously strive to achieve this aspect you will see your business prosper and will most likely develop a very strong bond with your clients.

Simple as they may seem these pieces of advice have provided an enormous amount of return for my colleagues and I who have incorporated them into their sales pitches. I hope they will be as beneficial to you.

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