Journey of a Serial Entrepreneur


How to get from where you are to where you want to be

Finding a mentor

“The important thing about a problem is not its solution, but the strength we gain in finding the solution” Anonymous

“I don’t know anyone who fits the profile”. Do not worry you are not alone in your quest to find that perfect mentor. At this point many say….”It’s not worth it”, “It will take too much time” or “I will get one later”. You need to get rid of these thoughts as soon as possible. Nothing that is worth getting, is ever going to be easy at any point in life. It all comes down to how badly you want something. If being a successful entrepreneur is what you strive to be, then finding good mentors must be very high on your priority list.

You need to start gathering market intelligence on the movers and shakers in your industry, city and country. Look for individuals who have noteworthy experience in the industry you are currently operating in. Getting to these individuals requires much perseverance, which as I have mentioned countless times, is a characteristic that needs much working on, specially if you are an entrepreneur.

If you are planning on setting up an online book shop, Jeff Bezos is a natural choice. Given we can’t reach Jeff Bezos we have to find ways of finding people who he have worked closely with him. Searching through ‘first line of contacts’ usually closest connections to gauge if they know anyone who has worked with companies such as Amazon and Barnes & Nobles, also explore looking into those who have worked in the brick and mortar segment of this industry to get their insight and perspective as well. If you are unlucky with the immediate network use services such as linkedin or facebook to find those who could help you connect to the right individuals.

Using this example from my linkedin network I found someone who recently left Amazon as a SVP and joined Yahoo. She has more than 15 years of experience in this industry and is linked to me through my 2nd degree network. Now I have one name on my list, this process will continue till I have a list of names which can be tapped into. I will then decide the best approach to contact these individuals either through an email, a phone call or at a networking or industry event. Once you have decided on your approach get started and take one name at a time. Feeling nervous or even intimidated is a normal reaction. Be confident, have a clear purpose and you should do great. Give this all that you have got because the benefit of finding a good mentor can be the difference between success or failure of your startup.

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One Response

  1. […] the identification process is a bonus.To have such a relationship with your mentor you have to choose them wisely. You have to work at growing the relationship and making sure that both of you are benefiting from […]

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