Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

Mentors and Connections

“Technology does not run an enterprise, relationships do” Patricia Fripp

Mentors have this amazing ability of opening many doors for the startup they are working with. I have experienced this first hand and was in awe of the competitive advantages we gained in comparison to others startups in our industry. Some of the type of doors which were opened for us by mentors were;

1. Sales: Typical scenario without a mentor is first felt in your first sales cycle. You get all your marketing material ready and are all set to hit your list of prospects. Being a startup company you have to start from the very bottom of most organizations. This drastically increases the time it takes you to reach the decision makers and most of the time you get lost along the way. With mentors all we need to do is get a recommendation and you are sitting and pitching to the decision maker in no time. This has helped catapult many businesses which I have started or been part of.

2. Advisor’s: Usually a mentor is very well connected person with deep contacts within a multitude of industries. If he senses that our business needs help for example in the financial division and he is not able to help in that particular segment you will get referred to other potential advisor’s. By meeting with several key industry veterans you continue to increase your personal network at a mind blistering pace as well as fortifying your companies foundations.

3. Capital: In one of my prior businesses which was a web development company our mentor noticed that we had reached a stage where we could raise substantial capital to take the business to the next level.  With his personal endorsements and contacts we were able to pitch to some angel investors to raise the capital we needed. This turned out to be a huge boost with accelerated our growth by many folds.

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