Journey of a Serial Entrepreneur


How to get from where you are to where you want to be

Your Heart

“…Wherever your heart is, that is where you’ll find treasure.” Paulo Coelho

I used to be of the opinion that the brain dominates all rationale behind decisions we make in life. Over the last couple of years I have begun to change this opinion and do believe it is actually the heart which is in constant communication with you and helps process our thoughts through the brain as a filter. The brain uses logic and the past to determine whether a certain action or thought is worth pursuing. If the brain becomes too rigid a filter, most of the communication from the heart gets subdued in the process. The longer this continues the more we lose touch with ourselves, our desires and our wants. Life becomes increasingly more inflexible and we find ourselves on a path which is very different to the one we originally set out on.

The problem is, that there is a stigma attached to decisions made through the heart. They are said to be emotional, not well thought out and impulsive. I agree with this to a certain extent, but to make decisions without input from the heart will have you relying too heavily on the tangible . Finding yourself in this predicament as an entrepreneur means you are losing out on much needed human elements.  Experience shows this element is a critical one and losing out on it, may have you doing or saying uneccessary things.

The Alchemist covers this element in some detail and talks about how, no matter how hard we try to bury the communication from our hearts, it continues to remain in your sub conscious. When you are making decisions, whether to start a business, select a partner, hire an employee or close your business make sure you are making a well rounded decision. It has helped me feel a lot better and happier when I have approached situations from a balanced position, making sure that I am not missing out what is happening between the lines.

“Tell your heart that the fear of suffering is worse than suffering itself. And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second’s encounter with God and eternity.” Paulo Coelho

Filed under: Inspiration, , , , , , , , , , , , , , , , , , , ,

2 Responses

  1. aart says:


    I’m a big fan of Paulo Coelho! You will love this! He’s the first best-selling
    author to be distributing for free his works on his blog:

    Have a nice day!


  2. […] 2. Your Heart: When was the last time you just did something because it felt right? We all face an information overload in today’s world. It causes us to over analyze and rationalize to an extent that is completely unnecessary. Along the way we lose ourselves and the reasons why we chose one pathway over another. We need to keep the conversation between our heart and our brain at a healthy equilibrium to help us reach more rounded decisions. To read more please click here.  […]

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