Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

Decisions and Goals

“Decide what you want, decide what you are willing to exchange for it. Establish your priorities and go to work.” H. L. Hunt

In life we all come to inflection points where difficult decisions have to be made. We all have different ways of analyzing situations, and then moving through the decision process. Some of us move through the process based on gut feel, while others need all the details first. Depending on the complexity of decisions, some of us are able to make decisions faster than others. What is important is to be comfortable with our thought process and rationalizing techniques. However, emphasis has to be laid on reaching a consensus when adequate time to think and reflect about the situation has been taken. 

The first step I usually take when making a decision is to look at the larger picture. Let us say for example, our business has some available cash to invest in a product range. At this point we have to look deeper into the decision making process. What primary objective do we achieve by investing in one of these product ranges? Is it increased short term profitability, long term cash generation potential, increased exposure or does it need to replace our existing ranges? On a broader level, we need to establish the current business position and what it needs at this point of time. Upon understanding present business needs, it is time to zoom into the selection process. 

In life we often have to make decisions which have much wider implications than are initially apparent. Whether you are deciding what you want to do in life or selecting which business to start, it all comes down to asking yourself “What do I want as an end result when I make this decision?”. Is it to be happy, make money or get satisfaction? Identification of the end goal is by far one of the most important factors needed to evaluate a decision. Decision making is not an isolated process of just meeting specific needs, it is one in which all the broader goals and aims have to be taken into consideration for the future. Think long and hard about what you want and what the business needs and goals are. Once these factors have been identified, it is time to move to the next step.

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One Response

  1. […] 1. Objective Clarification: The first step when making a decision is to look at the larger picture. Decision making is not an isolated process of just meeting specific needs, it is one in which broader goals and aims have to be taken into consideration for the future. It is only after clarifying what we hope to gain or learn from the decision we take, do we move to the next step. To learn more on how to clarify objectives behind a decision please click here. […]

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