Journey of a Serial Entrepreneur


How to get from where you are to where you want to be

What did you say?

mad“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people. Jim Rohn

Ever been in a conversation where you have no idea what the other person is saying? I am sure many of us have been part of such conversations. These are the conversation where the speaker goes on and on about a particular topic, without any purpose or direction whatsoever, or when the speaker loses the audience on account of the banal tonality and language. In business, when such a person addresses a customer, investor or even his/her own team, chances are he creates a negative impression about his/her capabilities. Such an individual will find it difficult to be taken seriously, or be in a position of leadership. Unfortunately, not too many individuals focus on improving the level of clarity in their communication abilities. Listed below are three areas I believe a conscious effort should be made to monitor.

1. Thought Organization: I had a business partner who was very knowledgeable and confident. Yet, whenever he would start talking the entire group would just tune out. He would essentially start rambling, and regularly drifted away from the topic being discussed. This became a huge distraction for the team and it was also incredibly frustrating. During evaluations the point was brought up, and he made a conscious effort to pay greater attention to organizing his thoughts. It is important that one has a clear purpose when they share an opinion. It doesn’t need to be perfect, however it should highlight ones point of view clearly and concisely.

2. Language: Fancy terms and words should be used sparingly in one’s conversation. These are often used to display the breadth of ones vocabulary, and often instead of impressing the audience it confuses them. When using technical or industry specific terms, make sure that they are presented to an audience which understands them. A conscious effort must be made not only to keep the language simple, but to also remember to keep your sentences short. This makes the overall delivery of your communication clearer as well as much easier to understand.

3. Diction: The tone of your voice when communicating is very important. An individual could be speaking about something very interesting, however if it is delivered in too high or too low a pitch which is too high or too low it will lose its impact and the audience. Sometimes we get very excited or habitually start speaking faster and lose the clarity in our delivery. These instances need to be identified and worked upon to improve our overall communication abilities. As practice evaluate yourself on three factors, volume, pitch variation and pace.

Clarity in communication is critical. Without it, getting or holding the attention of an audience is very difficult. A concentrated effort must be made to make sure that when communicating, our thoughts are thought out and delivered in the same manner. This will not only help get your message across much faster it could be the difference between closing and losing a customer.


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