Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

Looking Forward to 2009

“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.” John M. Richardson, Jr.

As I look back at 2008 it seems a bit of a blur. Everything moved so fast I can’t believe the year has already come to an end. I can clearly remember setting up this blog exactly a year ago and posting my first entry in the early hours of 2008. A lot has happened in these last 365 days. I am really happy that I was able to keep my resolution of blogging everyday and to tell you the truth, I am quite relieved that the pressure has finally been lifted today. However, what I have gained is hopefully a lifelong habit of documenting my thoughts in writing and also sharing them with the rest of you. The act of writing down your thoughts on a regular basis has been therapeutic and a great learning exercise. A lot of things have become much clearer and more importantly my thoughts seem to be much more structured.

Looking at 2009 I have not really had the chance to sit down and think about the resolutions I want to make for 2009. My life has been a bit of a tizzy these last couple of weeks with a lot of traveling and more recently being down with a nasty bacterial infection. However, I plan to use the next couple of days to reflect and think about what I want to achieve this year. There are many new ventures I have planned for the coming year which I will be sharing with all of you in greater detail in the coming weeks. There is an e-book I want to publish this year. Lastly I want to really improve this blog in 2009 and actually convert it into a profitable one with strong growth prospects. What I need to do with the goals listed above is to convert them into SMART goals. Ones which I will be able to measure and be specific about in order to reach them.

Unlike last year I do not plan on making any one major commitment without giving it adequate thought and research. This year my resolutions are going to be well thought out and be formed on the basis of some larger goals I want to achieve in the next couple of years. Keeping the bigger picture in mind when developing your goals is essential. We need to take these small steps in order to finally reach our destination. Expecting to make huge leaps is possible, but that is associated with enormous levels of risk. One of the things that this year of blogging has taught me is that slow and steady wins the race. We need to begin our journey somewhere to be able to make a impact. I will keep all of you updated on resolutions in the next couple of days. I want to thank all my daily readers for their continued readership. I look forward to serving all of you in 2009 and if there is anything I can do to help improve your experience on my blog please let me know. Happy New Year to everyone.  I wish all of you the very best of luck and success.

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10 Lessons from a Year of Blogging

“There are no mistakes or failures, only lessons.” Denis Waitley

I made a resolution on the 31st of Dec 2007 to blog every day for an entire year. Not quite knowing what I was getting myself into I started writing and have not looked back since. Through the course of the year I realized that the goal I had set for myself was very challenging and required a lot more time and effort than I had expected. Nonetheless, I thoroughly enjoyed writing on a daily basis and aim to continue blogging through 2009. Next year I do not plan to blog everyday but have added some new twists along the way to help differentiate my blog from others in my niche. Listed below are 10 lessons that I have learnt after a year of blogging. If I had read these lessons prior to starting my blogging journey I would have been more prepared for what was in store for me. I hope these lessons will help new blog writers on their journey.

Lesson #1 – Selecting a Niche: Before one starts to blog, clearly identify the target market that you want to serve. This will provide definition and boundaries for your blog and help you to be more focused and become an authority figure in that particular niche. To learn more and access some helpful links on selecting a niche please click here.

Lesson #2 – Passion: The niche that is selected must be something one is truly passionate about. If you just begin writing about something that seems to be the buzz these days, it is most likely that motivation levels will fall drastically over a short period of time. To learn more about passion and selection of your blog niche please click here.

Lesson #3 – Have a Goal: This helps put things in perspective as well giving you achievable targets. Some metrics to track progress by are, number of posts, number of blog hits, number of comments etc. Set specific goals that can be measured and tracked. By doing this simple goal setting exercise , you have a far greater chance of success. To learn more about goal setting for your blog please click here.

Lesson #4 – Commitment: If you are planning on starting your blog next year, I suggest you give serious time and thought  to evaluate how much time you can actually spare in your day to blog. How long does it take you on average to write a blog post ? What other factors will help your commitment when you do start? Lastly, make an open commitment to the blogsphere about your aspirations and goals for the year of 2009. To learn more about commitments and blogs please click here.

Lesson #5 – Providing Value: I use the NABC formula to develop most of my value propositions. It simply helps you identify the Need, Approach, Benefit and Competition. Based on these core principles you can come up with a proposition that will help generate considerable value for your target segment. To learn about this formula in greater detail and how to apply it to your blog please click here.

Lesson #6 – Importance of Reading: If you plan to write a new blog in 2009 then reading is something I highly recommend integrating into your daily schedule. This will not only increase your knowledge base it will also help you get a better command over how to write as well. One needs to be constantly aware about the changes taking place in one’s niche and what authority figures are talking about. To learn more about my daily reading schedule please click here.

Lesson #7 – Dealing with Writers Block: Writing on a regular basis is a challenging feat. One which is bound to frustrate and irritate you at times,  it is also one of the most satisfying and rewarding things to be able to integrate into one’s life. Dealing with writers block is a part of being a writer. Some of the things I use to deal with it are taking short walks, doing a brain dump exercise or even using mind maps. To learn more about the strategies I use along with some helpful links please click here.

Lesson #8 – Patience: Developing a readership and increasing your daily traffic takes a lot of hard work. Expecting to make 6 figures a year from part time blogging is wishful thinking. One needs to focus on developing great content and using it to drive traffic to your blog. The beauty of the internet is its ability for the rapid exponential growth of your blog. A blog that is growing at a monthly pace of 10% will see traffic increase steadily through the course of the year and eventually those numbers will begin to multiply. To learn more about patience and blogging please click here.

Lesson #9 – Networking: A lesson I learnt late in my blogging journey was networking effectively through the blogsphere. If I were to start a new blog in 2009 I would spend more time building a comprehensive blogroll, concentrating on cross linking from high traffic blogs, commenting regularly and using social media to develop strong relationships with authority figures in my niche. To learn more about these techniques please click here.

Lesson #10 – Having Fun: This is an essential factor if one is wanting to blog on a regular basis. If one does not enjoy writing or reading, blogging on a regular basis is going to be more of a chore rather than something to look forward to. Pick a niche that excites you and half the battle is won. For the other half I recommend you should just write,  slowly and over time the content of your blog will become better and eventually blogging will become a lot of fun. To learn more about having fun while blogging please click here.

I hope these lessons will be of some help to first time bloggers. If you have been blogging for some time and have learnt or experienced some other lessons please share them so that we can build a repository to help first time bloggers. I wish you all the very best of success in future blogging ventures.

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Lesson #10: Having Fun

“People rarely succeed unless they have fun in what they are doing.” Dale Carnegie

Blogging on a regular basis is hard work. I am pretty sure most of us who blog on a regular basis have days when we just do not want to even look at a blank piece of paper that we need to convert into a worthwhile post. However, after a while,  inspiration does come and one begins writing. Sometimes it really feels like magic to me when you have just get started on a single point and suddenly….. you have a post, one that you can be proud of. I don’t always think its magic! More often than not it is a mixture of passion, hard work and persistence. However the most important ingredient in all this is that we need to enjoy the process. When you have fun doing something it becomes easy to do it and you no longer need to push yourself too hard. To top it all off, a single good comment on the post makes my day and it  all worthwhile. The fact that someone out there was able to connect with what I have written is an awesome feeling.

When one starts to blog just for the sake of blogging, it saps out all the fun from the process. That is why I had mentioned passion being supremely important when selecting what one wants to blog about. In the end however it all comes to down to doing something you have fun with and enjoy doing. It’s almost a year since I first started blogging,  I don’t think I would have made it all the way here if I had not had so much fun along the way. Seeing my readership numbers steadily increase, increased number of comments and the links that I have made this year have all been an added bonus.

This lesson has a wide application through our life. We sometimes make choices and decisions that appear to be the ‘right’ one at that point of time  because society deems it to be so. It takes a lot of courage and faith in one’s own ability to go off the beaten path, specially if that is one that does not bring us the sort of excitment and joy we want. Going off the beaten track is almost always a much more challenging route to take, with a whole bunch of obstacles along the way that remind you it is not too late to turn back and get back on the accepted track. However, if you follow a path that brings you a level of excitment, joy and most importantly the satisfaction you desire, very few things should persuade you to stop doing it. I hope everyone has the strength and courage to follow their heart  and may they find great success in doing so.

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Lesson #9: Networking

“The currency of real networking is not greed but generosity.” Keith Ferrazzi

A lesson I learnt late in my blogging journey was networking effectively through the blogsphere . When I started this blog I had a tiny blog roll and did a poor job of linking it to other articles and posts. It is only recently that I have discovered how effective linking can be, not only to promote  visibility of your blog but to network with other bloggers who may be writing in the same niche as you. The fact of the matter is that the multiplier effect gets amplified definitively through the internet. A blog post can suddenly become viral, and  your blog can experience an enormous amount of traffic. Even though I have put much heavier emphasis on creating quality content for my blog since the beginning of this year, I should not have neglected the power of developing deeper relationships with authority figures in my niche to help in the expansion of this blog in year 2.

If I were to start my blogging journey again from the very beginning, I would place much greater emphasis on networking and linking . Listed below are a couple of steps I would have followed to build up my blog’s visibility through networking and linking:

1. Join twitter as soon as possible. Thanks to twitter I have built up close relationships with many bloggers since I started actively using the service a month ago. If I had put in the same amount of effort from the very beginning of this year I am pretty sure my blog’s traffic would be much higher, I would have had better relationships with  many prominent bloggers and I would hence have developed a channel through which my blog posts could become viral almost instantly.

2. The blogroll on my blog is very weak. It barely includes any of the blogs that I read on a regular basis. Developing a substantial blogroll is another factor that I would pay more attention to if I were starting this blog over again. This way I would appear on the radar of some larger blog sites and it would also help my readers to link to many relevant blogs in the same niche.

3. Commenting is a powerful strategy to bring visibility to one’s blog as well as to integrate it into conversations taking place online. Comments provide a great platform to showcase opinions and suggestions which could help attract new readers to one’s blog as well as develop closer relationships with other bloggers.

These are some straegies that I would use to build stronger networks and deeper relationships with prominent bloggers in my niche. The sooner we begin putting in that extra effort to develop these relationships the sooner we will see results of our blogging effort. If any reader has any good link to articles that discuss linking or networking through blogs I would appreciate it if you could post the links. Thanks.

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Lesson #8: Patience

“Genius is nothing but a great aptitude for patience.” George-Louis de Buffon

Instant results and gratification seem to be the mantra of my generation. It is undoubtedly and definitely nice to get things whenever one wants them. However there is usually a fair amount of work/effort that needs to be put in before you see any tangible results. Blogging works in the same way. Expecting to make 6 figures from your blogging efforts right off the bat is wishful thinking. One can use all the SEO (Search Engine Optimization) tricks out there, but the truth of the matter is, if we want to see sustainable long term results it is only going to be through pure hardwork. It sounds cliche’d as I write this, everyone knows that it takes a lot of effort to do anything of substantial value. What we tend to lose sight of along the way is the patience to hang on to what we are doing. I personally know many individuals who started blogging only to leave the habit a couple of weeks or months later. They may not have got the level of traffic they wanted or made the sort of money they were looking for.

Its quite disheartening to check your stats and see that only 3 other people on the web have read your post. All the hardwork that has been put in still does not us the results we ‘think’ we are due. Here lies the problem, our expectations  from our blog need to be tempered right from the start. If you are really serious about making money or reaching a certain traffic level for your blog then one needs to put in an adequate amount of work. If there is something I have learned over the course of the last year, it has been that making a living solely by blogging is very hard work. It is not impossible, however it requires the same level of persistence, determination and effort that any other startup venture may require.

The beauty of the internet is its ability for the rapid exponential growth of your blog. A blog that is growing at a monthly pace of 10% will see traffic increase steadily through the course of the year and eventually those numbers will begin to multiply. Therefore, focus on your content before anything else, build a group of readers that follow you on a regular basis and continue to grow your base on a steady basis. With good content, regular updating and being relatively proactive through online social mediums you will reach your goal. Just don’t lose hope half way through… success usually comes to those who have the ability to continue hanging on when everyone else has given up.

Related Posts:

5 Steps to Patience

 

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Lesson #7: Dealing with Writers Block

“Easy reading is damn hard writing.” Nathaniel Hawthorne

I frequently find myself sitting at my laptop with a ton of posts to write, yet, I can put nothing down on paper. It is one of the most frustrating feelings one can experience. Many a time you begin to wonder whether all the effort you put into writing your blog is worth it and whether anyone would notice if you stopped writing from tomorrow. Other times even though you are motivated to write,  the words just do not seem to come to you. I have sat at my desk umpteen times with a topic and all the information I need for the post and have been unable to put it together. I twittered about this a while back and the response I got from the community was quite amazing. It seems  writers block is something that each and everyone of us bloggers has to deal with on a regular basis. It was interesting to learn about the different ways writers deal with it. There are a few things I do whenever I experience one of these blocks:

1. Go out for a short walk: There is something about moving and a change of scenery that gets me thinking, it also gets the creative juices working. Most of the time there are just so many things happening concurrently at your desk or office that it blocks all ability to focus on the task at hand.

2. Brain Dumping: When I get back from my short walk I take a blank sheet of paper and just begin to offload every thought that comes into my head. It is a way of clearing up all the thoughts in my head. This exercise is also greatly theraputic for those times when I am stressed or frustrated with something.

3. Mind Mapping: After clearing my head I begin to focus on the task at hand again and use mind mapping as a way to get my thoughts organized. I recommend most of Tony Buzan’s books on mind mapping.

Writing on a regular basis is a challenging feat. One which is bound to frustrate and irritate you at times,  it is also one of the most satisfying and rewarding things to be able to integrate into one’s life.

Related Posts:

Bathtubs, Lightning Bolts, and The Myth of Writer’s Block

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Lesson #6: Importance of Reading

The more that you read, the more things you will know. The more that you learn, the more places you’ll go. Dr. Seuss

I was an avid reader before I started this blog. I have however had to drastically increase the amount that I read since I started writing on a daily basis. Many of the topics I wrote about required substantial research, I also required to stay on top of things to see what other bloggers in my niche were writing about. If you are planning on writing a new blog in 2009 then reading is something that I highly recommend integrating into your daily schedule. This will not only increase your knowledge base it will also help you get a better command over how you write as well. My daily reading schedule involves:

1. Blogs: There are a couple of blogs that I read on a daily basis. Some of my favorite’s include Seth Godin, Fred Wilson, Brad Feld, Darren Rowse & Leo Babauta. Apart from these blogs I subscribe to over 50+ additional feeds that provide news on everything from current news to technology advances. Blogs provide a great source of up-to-date information on a range of topics and one can use resource sites such as Technorati or Alltop to find some great blogs.

2. News Sites: Ever since I joined Twitter I have relied on sites such as BBC and CNN a lot less. However there are still a couple of news and aggregation website sthat I visit everyday. Some of them include CNN Money, WSJ, FT, Fast Company and TechCrunch.

3. Magazines: I subscribe to a couple of magazines that I enjoy reading on a regular basis. Some of them include HBR, Fortune and Forbes Global.

4. Books: I average around 2-3 books a week. Some recent books that I have read are: 4-Hour Week by Tim Ferris, Top Grading by Brad Smart, 50 ways to be persuasive by Robert Cialdini. From next year onwards I plan for my blog to include book reviews on a regular basis. If you have any books that you want reviewed please let me know.

I am very interested to learn what readers of this blog are reading. Please provide blog links, web links or even book names. I look forward to hearing from all of you.

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Lesson #5: Providing Value

Only the man who crosses the river at night knows the value of the light of day Chinese Proverbs

For a blog to develop a readership and grow in popularity, it has to provide value. There are many ways to do this. Some of the ways is providing information, aggregating information or even a real time news service. Either way readers should  benefit from the information being provided and be intrigued enough to come back for more. I have written about developing a value proposition for your product/service (Are you different?). A similar approach can be taken with slight adjustments when we want to do a N(need)A(approach)B(benefit)C(competition) analaysis of a blog.

1. Figuring out the need is actually discovering the niche you want to cater to. This is a critical part of starting your blogging journey and your designated niche should be something that you are passionate about. Once you have selected the need that you aim to fullfill you need to decide how  to go about doing it.

2. The approach we take involves selecting the platform we aim to be using such as (wordpress, blogger, drupal etc), the tools that we will use (text based, audio casts, video casts) and maybe something unique in the way that you present your information. I chose a series format that had me talking about one issue and then breaking it down into 5 manageable components every week.

3. The third aspect deals with how we will provide benefit to our readers. In my case, my blog series offered readers the ability to demystify a complicated topic such as inventory management into smaller components as well as the flexibility to go over the entire series in a summarized version as well. Unlike other small business blogs out there, I made sure I did it in more indepth and it was comprehensive.

4. The last aspect of the value proposition deals with your competition. If you are a technology news blog I am sure you look up blogs such as TechCrunch. They are your direct competitors and it is all about providing additional value. Look at these blogs and identify segments where you  provide possibly more news about a certain niche, country, technology etc. Learn from them and find ways to optimize your own blog.

To tell you the truth I did not spend as much time on this as I should have when I first started this blog. If I were starting a brand new blog for 2009 this is definitely an exercise I would spend more time on. Talk to your prospective readers and ask them what they want to read about, what other services you could provide them, ask them as many questions as you can. This will make writing a lot easier and your readers will enjoy the content a lot more.

Filed under: Advice

Lesson #4: Commitment

There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstance permit. When you’re committed to something, you accept no excuses, only results.Anonymous

There is something about the last week of December that forces us to reflect on the year that has passed and to make resolutions for the new year ahead. In the heat of the moment we make all sorts of large commitments to ourselves only to find ourselves losing steam very quickly when the new year begins and we find ourselves back in the same routines. The fact of the matter is that making major life changes is not the simplest of things to do. To make things worse we tend to make large and bold resolutions without putting enough thought into what that actually entails.

Something prompted me to start blogging last December. I made a bold resolution and commitment to blog everyday. I wish someone had given me a reality check at that point in time and told me that blogging daily was going to be very challenging. However, a factor that differentiated this resolution from many others was that I made this commitment publicly on my blog. That  made me feel accountable to my readers as well as to myself, and hence propelled me to keep on writing.

This lesson applies not only to your blog but should have a broad application on one’s life as a whole. Before committing to something or someone, make sure you know what you are getting yourself into. Do your homework  before, it is much easier that way. Once a commitment is made, one needs to live up to your end of the deal. To tell you the truth, there were many times during the course of the year when the thought of discontinuing this blog actually did pass through my mind. I am really happy I kept my end of the deal though,  this entire experience has been tremendously defining and beneficial for me.

If you are planning on starting your blog next year, I suggest you give serious time and thought  to evaluate how much time you can actually spare in your day to blog. How long does it take you on average to write a blog post ? What other factors will help you keep your commitment when you do start? Lastly, make an open commitment to the blogosphere about your aspirations and goals for the year of 2009.I wish you the very best of success.

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Lesson #3: Have a Goal

“Try not.  Do or do not.  There is no try.” Yoda

A few years back in one of my mastermind groups, one of my mentors mentioned that I should do whatever it took to take the word “try” out of my dictionary. I believe that advice has had a defining impact on my outlook on life. Shades of gray leave us with too much room to wiggle in and out of. Making decisions based on absolute outcomes is what makes life for us and for those around us a whole lot easier. There will be instances where  absolute outcomes are not known at the onset, we must however do whatever we can to ensure that we limit the permutations. When I started writing I had two primary goals:

1. To write something of some value everyday.

2. To develop a substantial content base to leverage off in Year 2 of my blog.

I left out two aspects, design and monetization, that are usually given the most attention. The truth of the matter is that to adequately monetize your blog, it needs to be backed by great content. When you have that settled, monetization becomes easier.  Hence I advise every new blogger to focus primarily on creating great content for their blog. Eventually one must strive to become an authoritative figure in one’s particular niche. When I look at stories of successful bloggers, this is usually the path that was taken. It does undoubtedly take a lot of hardwork and dedication. However to achieve any substantial goal there is no substitute for hardwork.

I would strongly suggest developing specific goals for your blog in 2009. This helps to put things in perspective as well giving you achievable targets. Some  metrics to track progress by are, number of posts, number of blog hits, number of comments etc. Set specific goals that can be measured and tracked. By doing this simple goal setting exercise ,you have a far greater chance of success.

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