Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

Accelerated Serendipidity

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” George Bernard Shaw

A term that is getting around the co-working community, coined by Julie Gomoll of LaunchPad co-working is…. accelerated serendipity. Serendipity is the accidental learning of something while searching for something completely different. Imagine an open space where individuals from all walks of life are busy talking and working on projects. In this environment, say you are a freelance graphic designer and there is a business consultant working with a photographer on increasing the value of his brand, there could be some great tips here for you to pick up. Just the fact that so many people will be talking about a whole range of ideas and concepts is exciting and provides the oportunity to learn something valuable almost daily.

This is a level of exposure very unlikely to take place anywhere else. If you are working in an office, most everyone is pretty much focused on the job at hand and are working collaboratively on designated projects.  By the same token working from home the greatest level of interaction one could be part of is looking at what is happening on your twitter feed or forums that you visit frequently. The opportunity to ‘accidentally’ learn something is a low level opportunity here because this is often a one way dialogue. Research also tells us that working alone often stymies creativity. Which is why there is a large influx of independent consultants working from coffee shops. The fact that they can listen to people and sense life around them provides them the creativity stimulus.

As small business owners who may be in the process of starting up or even searching for ideas about what they want to do, co-working is an excellent option to get the creative juices flowing and who knows, perhaps we could stumble onto the next big thing! This is also a reason why many co-working spaces have been thought of as a step before business incubators. It provides individuals the ability to get exposure from a diverse group of people and possibly helps them test their concept before actually plunging into it.

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One Response

  1. […] 2. Accelerated Serendipity: Serendipity is the accidental learning of something while searching for something completely different. As small business owners in the process of starting up or even searching for ideas on what they want to do, co-working is an excellent option to get the creative juices flowing and who knows, perhaps you could stumble onto the next big thing! The constant interaction with individuals from all walks of life provides a great sounding board and accelerates the process of finding your true calling. To learn more about accelerated serendipity please click here. […]

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