Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

Lesson #5: Providing Value

Only the man who crosses the river at night knows the value of the light of day Chinese Proverbs

For a blog to develop a readership and grow in popularity, it has to provide value. There are many ways to do this. Some of the ways is providing information, aggregating information or even a real time news service. Either way readers should  benefit from the information being provided and be intrigued enough to come back for more. I have written about developing a value proposition for your product/service (Are you different?). A similar approach can be taken with slight adjustments when we want to do a N(need)A(approach)B(benefit)C(competition) analaysis of a blog.

1. Figuring out the need is actually discovering the niche you want to cater to. This is a critical part of starting your blogging journey and your designated niche should be something that you are passionate about. Once you have selected the need that you aim to fullfill you need to decide how  to go about doing it.

2. The approach we take involves selecting the platform we aim to be using such as (wordpress, blogger, drupal etc), the tools that we will use (text based, audio casts, video casts) and maybe something unique in the way that you present your information. I chose a series format that had me talking about one issue and then breaking it down into 5 manageable components every week.

3. The third aspect deals with how we will provide benefit to our readers. In my case, my blog series offered readers the ability to demystify a complicated topic such as inventory management into smaller components as well as the flexibility to go over the entire series in a summarized version as well. Unlike other small business blogs out there, I made sure I did it in more indepth and it was comprehensive.

4. The last aspect of the value proposition deals with your competition. If you are a technology news blog I am sure you look up blogs such as TechCrunch. They are your direct competitors and it is all about providing additional value. Look at these blogs and identify segments where you  provide possibly more news about a certain niche, country, technology etc. Learn from them and find ways to optimize your own blog.

To tell you the truth I did not spend as much time on this as I should have when I first started this blog. If I were starting a brand new blog for 2009 this is definitely an exercise I would spend more time on. Talk to your prospective readers and ask them what they want to read about, what other services you could provide them, ask them as many questions as you can. This will make writing a lot easier and your readers will enjoy the content a lot more.

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Filed under: Advice

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