Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

5 Reasons to Co-Work

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Paul J. Meyer

I started this week talking about co-working as it is an opportunity I am actively looking into at the moment. Given that it is a relatively new concept, many of the individuals I talk to about this have a host of questions regarding what co-working is all about, and ask why they should leave the comfort of their home offices for this. In response to these questions I have created a list of five leading reasons why one should choose to co-work over working from home or a cafe.

1. Networking Opportunities: I believe this is one of the most important reasons why anyone should choose to work at a co-working zone vis a vis working from home, a cafe or a small office. Having the ability to meet new people on a regular basis not only helps us grow as individuals, it provides us with opportunities to take our business to the next level. Networking is an integral part of every entrepreneur’s journey. Integrating it into our busy lives is however always a challenge. Working from a co-working zone makes the integration into our daily routine seamless and also increases the probability of success. To learn more about the benefits of networking from a co-working zone please click here.

2. Accelerated Serendipity: Serendipity is the accidental learning of something while searching for something completely different. As small business owners in the process of starting up or even searching for ideas on what they want to do, co-working is an excellent option to get the creative juices flowing and who knows, perhaps you could stumble onto the next big thing! The constant interaction with individuals from all walks of life provides a great sounding board and accelerates the process of finding your true calling. To learn more about accelerated serendipity please click here.

3. Increased Productivity: Individuals who have worked from home offices realize how challenging it is to be self disciplined and motivated. Co-working zones provides co-workers with a renewed sense of motivation often accelerated when everyone around them has got their head down and getting things done. Also, having others hold you accountable is another factor which motivates individuals to complete planned tasks and projects. To learn more on how to be more productive in a co-working zone please click here.

4. Operating Advantages: In the short term operating from a co-working space may seem to be an expensive option for an independent business owner. However, taking a slightly longer time frame of 6-9 months, operating benefits of a co-working space become immediately apparent. Working from such a space provides business owners the ability to project a professional image, space to increase staff and even share larger purchases. For entrepreneurs and consultants who have large aspirations and want to increase the scale of their business without incurring huge initial costs, co-working zones are an ideal solution. To learn more about the operating advantages of co-working please click here.

5. Work/Life Balance: If you are working from home you understand that the line between your work and life become gray and shadowy. Getting a balance is a critical aspect of life. Without it there are always far too many sacrifices that need to be made and that have major repercussions in the future. There is also the case of burnout, and losing interest in what you do for a living. Most importantly it is your friends and family who are most affected if your work/life balance is not correct. So whether it is through a co-working space or any other way, one should make a resolution to bring a greater degree of balance to life in 2009. To learn more on how you can balance work and life through co-working please click here.

A concern that is brought up repeatedly, is one of cost. As mentioned in reasons #4 co-working zones provide entrepreneurs the ability to scale operations as and when needed. This is in itself a huge advantage which justifies the cost of operating from such a space. Apart from that, for consultants who do not have plans to scale operations, the cost of renting space is usually the same as compared to the price of having endless cups of coffee from your local cafe on  a regular and daily basis. In addition to this, one gets access to networking opportunities, idea generation, increased productivity and help in maintaining a work/life balance. Thus if you are currently working from home or a cafe, looking into co-working spaces in 2009 may just be your best alternative.

* If you currently looking into joining a co-working space but are still unsure, I would appreciate it if you let me know your concerns and I will do my best to resolve them. By the same token, if you currently work at a co-working zone please let me know any additional reasons why individuals should choose operating from a co-working zone. Thank you.

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Work/Life balance

Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance. Brian Tracy quotes

For those of us who have worked from home for a period of time, we know that the entire concept of achieving a work/life balance goes out the window. Mornings are spent in your pajama’s answering all your emails, meals are finished in a flash and we find ourselves somewhat trapped till the wee hours of the morning finishing our work. The entire concept of leaving your work at the office is non-existent and it seems that you are working or attempting to work whenever possible. Ok, so this is somewhat exaggerated, but there are definitely days which go exactly like the one outlined above. It does not take a doctor to tell us this is not a very healthy way to live your life. Sure, the whole concept of getting dressed and heading off to work at 6am in the morning is not something I would really like doing either, but a balance needs to be drawn somewhere in the middle.

A co-working space provides the opportunity to get that level of balance. First off, the feeling that you have to get up and get to a place will be a positive change. It gets you into the habit of actually fixing your internal wiring which tends to go out of whack. It is important that one is motivated enough to actually get up and get to work. This is why it is critical to first test out the co-working space you are wanting to join and see whether it is a place you could find yourself being in everyday. The whole objective of working for yourself is to free yourself from the pressure of having to go to an office come rain or shine. So choose wisely. Once you are done for the day your primary computer can be left at the space and you could use those couple of hours to network, learn something new or go and have fun. It is important that balance be brought into your life.

Getting balance is a critical aspect of life. Without it there are always way too many sacrifices that need to be made that have major repurcussions in the future. There is also the case of burnout, and losing interest in what you  do for a living. Most importantly it is your friends and family who are most affected if your work/life balance is not correct. So whether it is through a co-working space or any other way, one should make a resolution to bring a greater degree of balance to life in 2009.

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Operating Advantages

“If we do a good job, customers pay us more for our products than the sum of our costs in producing and distributing them. This difference, our profit, represents the value we add to the resources we utilize.” David Packard

A large majority of independents work from their homes. This could be a room which they have set up with all their equipment etc. To maintain this room they need to incur a one time capital expense and then they are pretty much able to get by just paying the monthly bills. This sounds ideal to some and they find the entire concept of getting out of their house and going to work at another place quite ridiculous. However I beg to differ from this point of view. Having worked from home for a period of time I came to realize that there were a number of things which restricted me from scaling upwards. The fact that I worked from home sometimes worried clients about whether I would be in business tomorrow or if I could handle increased levels of workload. This is always a worry especially when you need to hire additional individuals to assist in the completion of a project. With co-working this perception is somewhat nullified as the place provides ample space to ramp up your operations at a moment’s notice.

The cost of ramping up operations is an expensive one and sometimes it is only needed for a stipulated period of time. Say you are a web developer and have got a massive project. It requires you to house at least 2-3 other resources who may not need to be at your office all the time but frequent interaction will be required. It also requires you to provide the client updates and this could mean frequent visits to your office. Essentially what you require is a little more space and a meeting room. This is a huge headache because you know you will not require this after the project is completed. Co-working is hence an ideal solution for you if you are currently in this predicament.

Some co-working spaces I visited involved a bunch of individuals pooling together to buy themselves expensive equipment such as large scale printers, projectors or servers. They were also able to utilize the business address of the co-working space to project a more professional image. The last important point which was brought up by many co-workers was that they were paying the same amount for the rent of the space as they were paying for coffee everyday at coffee shops. The cost of Latte’s tends to add up very quickly when working at these spaces. In conclusion, many co-workers were able to potentially keep their costs the same or increase them slightly to get a whole range of facilities that would not have been possible on their own.

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