Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

5 Reasons why Teams Fail

“You will find men who want to be carried on the shoulders of others, who think that the world owes them a living. They don’t seem to see that we must all lift together and pull together.” Henry Ford

I started this series with a question posed by a reader  asking  why some teams succeed and others don’t. When I began structuring my thoughts and getting advice from more experienced entrepreneurs, the same issues kept coming up in one form or other. The core message behind all of them was the same, to get the team to work right, certain factors need to be in place along with hardwork and persistence. We have all been in teams where team cohesion is problematic, it is always an extremely frustrating experience. Hence first off, selection of team members/partners is an extremely important aspect, one that needs to be given a great deal of attention. Call it co-incidence, my post on 8 characteristics of an ideal business partner is the most visited post on this blog. However, even after you have reviewed your prospect partners using the 8 step process, there is still a likelihood of things not working out. Listed below are 5 things to look out for to measure the health of your team:

1. Mismanagement of Competing Interests: When a team comprises of many ‘star’ performers they are bound to have multiple offers on the table. When these offers begin to interfere with their performance and their  commitment to the project at hand, problems begin to arise. If these are left unmanaged they will slowly set seeds of mistrust and suspicion in other team members, this has a destabilizing impact on the entire team. It is important that these competing interests are brought to the table and are not used to leverage a team member’s position or interfere with their commitment. To read more about managing competing interests please click here.

2. Lack of Candor: The ability to communicate effectively is one of the core reasons why some teams succeed and others do not. When a team is unable to communicate their thoughts, suggestions or feedback openly, tensions arise. Being candid is every team members responsibility to themselves and to the rest of the team. This is not always the easiest path to take and many a time one will need to step out of their comfort zone to say it as it is. However when all is said and done, it is the things which are left unsaid that destroy a team from within. Set up systems where everyone is given the opportunity to speak freely and easily. To learn more about the importance of candor please click here.

3. Lack of Trust: In any relationship trust is a must, without it there is no team. In my opinion there are degrees of trust which need to be developed within a team. Expecting your team members to have 100% trust in you and your abilities from the get go is wishful thinking. Trust needs to be earned. The ability to trust someone depends on their shared core values, self confidence and risk tolerance. Mismatches in these components will result in a slow build up of trust. Low trust teams are very fragile and the slightest of hiccups can have severe ramifications. To learn more on how to build trust please click here.

4. Lack of Accountability: When team members talk more than they actually do, problems are bound to arise. Without clear objectives on what each team member is responsible for a culture for execution cannot be formed. Without such a culture certain team members may ride on the coat tails of others just to get by. Every team member must be held accountable for what he/she has been given responsibility. Inability to meet commitments, needs to be reviewed and appropriate action taken. To learn more on the importance of accountability and how to create it please click here.

5. Consistent Poor Results: If a team is consistently unable to reach targets and goals, the team and entire business model needs to be looked into. Many teams linger on even when results are clearly not being produced. This puts an enormous strain on the team and eventually leads to unpleasant defections and confrontations. This issue must be dealt with as soon as possible and strategies and tactics revised. If the team is unable to produce the results it needs, it is best to figure out how and where the team should  go from there. To learn more about how to deal with consistent poor results please click here.

The points listed above are I believe leading factors why some teams fail. One of the factors that I have not included in this series is a lack of good leadership. This is an issue that I think needs to be tackled in a separate series. Also, unlike the problems listed above this issue does not have any easy answer which says follow steps 1, 2 and 3 to help overcome the issue. Good leadership is a rare commodity. It all goes back to team selection and who is chosen to be the leader. If there is a problem at the initial selection stage then the team has a lot more to be worried about. The issues highlighted in this post are in the context where even though the team and team leader were correctly selected, the team still fails. I hope to get your comments and feedback on this series.

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8 Characteristics of Ideal Business Partners

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Consistent Poor Results

“Waiting is a trap. There will always be reasons to wait. The truth is, there are only two things in life, reasons and results, and reasons simply don’t count.” Dr. Robert Anthony

During the course of the week I have spoken about some key factors which lead to high performance teams failing. As a culmination of all the factors mentioned in my prior posts, the inability to reach targeted bottom line results, is a leading cause why such teams fail. I was advising a young startup team a few years ago, it was full of stars. They had a fantastic business plan and worked really well together. However the business was not gaining the traction they had projected. This was causing much tension within the team. This is a time when internal conflicts begin to surface. Initially no one really talked about it, rather they hoped that things would change. Unfortunately the market they were targeting was not ready for the product they had and soon the defections started to take place. This is a story one has seen many a time in small startups, as well as large companies.

It is only natural that when things are not going well that team members begin to explore other alternatives open to them. They are justifiably looking out for themselves and being realistic about the situation. However, if the business had created a culture of accountability and candor, I believe things may have gone very differently. Firstly, when things were obviously not working, how to tweak the business model would have been brought up and discussed candidly. Secondly, with greater transparency in the team, those individuals who were not contributing or whose skills were not required, could have started exploring other opportunities without suddenly leaving the team. Lastly, if the team did work well together there could have been other opportunities which they could have pursued.

Consistent poor results are definitely a major reason why teams and businesses fail. The key word is ‘consistent’. Losses are bound to occur at some point or other in a business. However, it is when they continue to appear without any direct action being taken, that it gets serious. As a team leader one needs to continuously keep a keen eye on key metrics and regularly update members about results and problems being faced. Transparency helps leave doors open for candid discussions and gives  team members the opportunity to make graceful exits. Warren Buffet has some wise words on this matter “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.”

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Lack of Accountability

Accountability breeds response-ability.” Stephen R. Covey

Starting a new business is a lot of fun. The first couple of months everyone is really enthusiastic. People are making sales calls, improving the website content, developing new marketing concepts and generally being highly productive. After the initial couple of months or even a year, there is a dip. The spark of starting this new revolutionary business begins to wear thin (unless you started something like Google). All of a sudden those sales calls are not being made and there is just not enough attention being given to the key first customers which you closed. I have experienced this in the first couple of ventures I was a part of. Whenever a routine set in, the enthusiasm levels began to drop. This then brings us to the next factor that results in the falling out of teams…a lack of accountability.

From the very onset of a business venture, clear objectives and targets need to be set for every team member. They need to be accountable for a specific component of the business. The progress on this must be reviewed periodically. I believe it is usually a lack of clear objectives that brings about a lack of accountability within teams. This is the leader’s or senior management’s fault. It is a reflection of poor leadership skills and is often taken advantage of by individuals riding on the coat tails of the effort of others. I have been  part of many teams whether it be at school or in a business, when someone or other on the team takes advantage of the free rider problem and ends up taking undue credit for the success of the team.

The components  talked about in my recent posts, such as lack of candor and trust, usually lead to this lack of accountability. When there are no clear objectives communicated to team members, and this is compounded by a lack of trust between team members, there is very little motivation to work  hard. Neglecting this aspect of a business will result in inadequate traction and eventually lead to a poor bottom line results. I will talk about that in the final post of this series. In conclusion, make sure that everyone in the team is held accountable to certain SMART goals and targets. This is essential to meet positive bottom line results and eventually succeed as a team.

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Execution of Corporate Strategy

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Lack of Trust

“Wise men put their trust in ideas and not in circumstances” Ralph Waldo Emerson

Trust is an essential component of any type of partnership,  be it business or personal. Without it, a relationship’s growth is impeded, it will in all probability remain stagnant and eventually break off. It takes a lot of hard work to build trust in a relationship, but very little effort to destroy years of accumulated trust. Looking back at the ventures I have been part of, I see that trust was definitely something created over time. However, there are a couple of factors that create the basis for this initial leap of faith and trust between individuals or a group of individuals. They are:

1. Shared Values: Before making any type of commitment, the underlying premise must be built on a set of shared core values. Core values are a set of values embedded into each individual’s system. They are the result of life experiences, culture, environment and our spiritual belief system. Hence ,when team members with different sets of core values come together the process of building trust is much slower.

2. Risk Tolerance: Everyone has different areas for the level of risk they are willing to take on, at any given point in time. Those with higher tolerance levels push forward and hope for the best, whereas others hold back and wait for the right time. When individuals with different levels of risk tolerance come together as a team, it takes a lot longer for trust to develop.

3. Self Confidence: I believe that individuals with higher levels of self confidence, have higher levels of risk tolerance too as they are positive about things working out. Whereas individuals with low levels of self confidence constantly doubt their own abilities and their plans to get it right. Individuals with differing levels of self confidence take longer to build trust.

Differences in these areas will result in trust being built slowly. Teams who have mis-managed competing interests,  not created a culture of candor in their business, will have severe problems in developing the level of trust needed to push the business forward. I believe that when there is a lack of trust in the team, team members are not able to perform at their optimal. If this problem is not handled in its early stages, the probability of members defecting and moving to greener pastures increases greatly.The key to incorporate candor into your business is to ensure that messages sent are consistent with what the business stands for. When these factors are in place one should be able to see higher levels of trust, this will eventually lead to better performance and results.

Related Posts:

5 Components to build Trust

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Lack of Candor

“You can’t shake hands with a clenched fist.” Indira Gandhi

I have written about the importance of candor in earlier posts. When teams are unable to communicate effectively, problems start manifesting themselves from all angles. Most start up teams comprise of 3-5 individuals who usually work in very close proximity. When these individuals are unable to speak their mind or voice their opinions, tension begins to build up. I have noticed that this phenomenon occurs more where teams are comprised of individuals from the east rather than the west. I do believe this has much to do with culture. In Malcom Gladwell’s new book ‘Outliers’ his research validates this claim, delineating how Asian cultures affect the way an individual is supposed to communicate with another. It is about not ruffling feathers and ensuring that a status quo be maintained.

As a direct result of this mindset, conflicts are avoided at all costs. This further intensifies any frustrations plaguing the team. Lets face it, no one wants to be the one to bring bad news to the table. This is more the case when the team comprises of friends or associates you have been working with for an extended period of time. The feeling that there is a lot more at stake compels us to push these frustrations deeper. As a result of this almost unnatural behavior, the competing interests I spoke about yesterday begin to surface. Alternative routes available to team members start to become more attractive and this leads to greater diffractions in the team.

Lack of candor is a serious issue, one I have personally witnessed many a time. Writing about it is one thing,  putting yourself out there and talking about this uncomfortable situation is a completely different matter. To a large extent, the development of a culture of candor is dependent on the founders or individuals leading the group. It is only when all team members are comfortable talking about these matters and are assured that their comments and feedback help the team progress, will one see greater buy in from everyone. Undoubtedly this will require stepping out of your comfort zone. The benefits far outweigh the downside in this matter. More importantly, the future of your team may depend on it.

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Mismanagemnt of Competing Interests

“Wearing the same shirts doesn’t make you a team.” Buchholz and Roth

Reflecting through the past couple of the ventures I have been part of,  this was one of the things which struck me as a vital cause for a team’s eventual downfall. The issue of managing competing interests is prevalent in most teams and organizations. However in teams which include many ‘stars’, this issue gets amplified. The reason being that stars are always on the look out for new opportunities, they are approached by many individuals who want them to be a part of their ventures and they are also approached by headhunters who are scouting for senior positions. In short these individuals have many options available to them from the onset and pinning them down to work on one business is very difficult. Multiply this issue by the number of stars in the team and there is substantial work to be done by the leader.

Looking at the bigger picture, a misalignment of interests is something that start-up companies have to deal with very often. From the very beginning, founders want different things from the venture. When investors come in, they have a different set of objectives and the employees of the venture will have another set of objectives. The entrepreneur needs to manage all of these competing interests by making sure that channels of communication are kept open and as candid as possible. It is when these competing interests are kept under wraps that they tend to blow out of proportion when brought to the surface.

Therefore in conclusion we have to accept the fact, that every team will have to deal with it’s share of competing interests. In dealing with them it is important not to allow any member of the team to use those interests to undermine the positions of others or to leverage themselves unfairly. Also, mismanagement of competing interests will lead to a drastic reduction of the focus of the team member. This further amplifies the problem, and soon the team finds itself moving away from each other. With transparency the team will be able to get a better idea of how it should proceed and who should stay on the team and who should leave. This can only be possible when a culture of candor has been embedded into the team. This leads me to the next factor which is the lack of the candor.

 

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Why do some teams fail?

“The key elements in the art of working together are how to deal with change, how to deal with conflict, and how to reach our potential…the needs of the team are best met when we meet the needs of individual persons.” Max DePree

Recently a reader asked me why some teams fail to succeed even though they have all the right people in the right place. It got me thinking about my experiences with various teams, and the things that went wrong. Teams who have selected team members well, but still do not produce the results they should, suffer from fundamental problems with their structure. A couple of examples come to mind where I was directly involved with teams that had I believe, some of the best people there could be for the venture, yet failed to produce the results needed. Looking for parallels between these ventures several prominent and common factors stood out.

These factors included mis-management of competing interests, lack of candor, lack of trust, lack of accountability and consistent poor results. These factors are not just limited to teams who have the right people in the right places. I believe many teams that do not succeed witness some, if not all of these factors. However, a team which does not have the right people in the right place suffers from many other factors as well, these have to do with misaligned value systems, incompatible personality types and other selection and performance related issues. The factors described above are I believe,  primary reasons why high performance teams tend to fail.

During the course of this week I will discuss each of these factors in more detail, and outline some strategies which can be used to tackle each of these issues. In the final analysis, team work boils down to putting your ego aside and being a team member. If such a spirit is not embedded into the work ethic of a team, chances of success are greatly diminshed. I look forward to receving your comments and questions.

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5 Steps to Write a Customer Value Proposition

“The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” Thomas J Watson

A customer value proposition (CVP) is a direct reflection of how your organization brings value to your target segment. It helps them answer the fundamental question “Why should I buy from you instead of your competitor?” A well developed CVP has the ability to transfer your target segment’s attention to the distinctive advantages of your product/service, and the reason they should select it. If the CVP is generic and abstract, with fancy words which do not translate into tangible value for the customer, it is of no consequence. Listed below are five steps to help you develop a winning CVP.

1. Customer Identification: Who is your target customer? Instead of answering this question with generic answers such as multinational companies, teenagers or women, be more specific in your approach. An analysis outlining the customer’s needs and their current pain points is the need of the hour. If your product/service does not fulfill a need, it will be difficult for your organization to generate substantial traction. Therefore, the first step requires understanding your target customer and ensuring that the essence of your CVP reflects an unfulfilled need. To read more about customer identification please click here.

2. Distinct Advantages: What makes your product/service special? If your product/service is homogenous in comparison to the rest, chances of getting lost in the crowd are, high. Your product/service must provide customers with a simple and clear reason to choose your organization over the competition. This being a vital component of your customer value proposition, it is essential that substantial time and effort is put into identification and development of these edges. To read more about discovering your organization’s distinct advantages please click here.

3. Measuring Value: If your product/service does not bring tangible benefit to your target customer, chances of recurring business is diminished. During customer research, you will discover pain points for your customers. These need to be addressed by adding metrics to monitor positive changes through your product/service. Once the customer understands the value you bring to their organization, they are able to select you with greater ease and provide recurring business. To read more about measuring the value brought by your product/service please click here.

4. Sustainability: With the claims made in a CVP, an organization is making a promise to its target segment. This could be in the form of creating efficiency, increasing productivity, stimulating sales or even making life easier. When the customer selects your service, they expect to receive the benefit promised to them. It is critical that organizations understand what it takes to keep those promises, and to continually make good on them. Making big claims is the easy part, delivering on those claims is what sets the winners apart. To read more about sustainability of your CVP please click here.

5. Competitor Comparison: Every company has their strengths and weaknesses. However most companies are so engrossed internally, they forget to pay attention to their competition. For a CVP to be most effective, it must clearly provide the prospect with a reason to be selected over another competing product. It must bolster its strengths and play against their competitors most exposed weaknesses. With the constant changes taking place in our world today, do not lose sight of the competition, always remain vigilant about all potential and major changes. To read more about competitor comparison and your CVP please click here.

Developing a good CVP takes time and effort. It is not something which can be done in a single day. It requires a thorough analysis of your industry, competitors and yourself. A comprehensive understanding of market dynamics and the industry’s pain points will help construct a CVP which addresses market concerns and bridges it with solutions. A well developed CVP can be a great source of inspiration and motivation for the entire organization. Make sure you allocate adequate time and resources for its construction.

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Competitor Comparison

“Concentrate your strengths against your competitor’s relative weaknesses.” Paul Gauguin

Your customer value proposition (CVP) needs to be benchmarked against your competitors. Prospects will always ask the question “Why should we choose you over them?”. As mentioned in earlier posts, ensure a distinctive advantage, tangible metrics and a proposition which is sustainable over a period of time. When formulating a CVP the competition must always be kept in mind. Irrespective of whether you have experienced success relatively quickly or whether it has taken a longer period of time, the tendency to become complacent  is always there. It is at these moments that we are at our weakest, and our vulnerabilities exposed.

When initially constructing your CVP, it is vital to do a sweep of all the local competition. This will enable you to:

1. Position yourself: It is important to position yourself correctly in relation to your strengths and the competition’s weakness. We are always looking to operate in that sweet spot where our competitors are at a disadvantage, and target customers are able to make a clear and easy choice about whom to choose and why.

2. Focus: There are areas, where our competitors have clearly developed strong competencies, which make it difficult for new entrants to penetrate. After a thorough analysis, the aim should be to collect all the vulnerabilities in the competition’s defense and amplify them. This is best done by focusing marketing and research efforts to ensure development in areas where the competition is at its weakest.

3. Understand trends: By continuously monitoring the competition, a keen insight into future trends in your industry is developed. This enables developing core expertise in those areas before the competition and can put you in a strong position to potentially disrupt the market. 

Once the analysis is complete, the wordings in your CVP should reflect the strengths of your organization in comparison to those of your competitors. With the constant changes taking place in our world today, do not lose sight of the competition, always remain vigilant about all potential and major changes. 

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Keeping Promises

“Never promise more than you can perform.” Publilius Syrus

Imagine if FedEx did not get your package to its target destination overnight! Would you use or recommend the service to anyone again? Probably not. As customers of products/services, we expect them to deliver on their promise. Inability to match expectations, results in unhappy customers, and more importantly, negative word of mouth publicity. Such publicity is viral in nature, can spread like wildfire, and could well mean the end of the road for your organization. Deciding to play it safe and not putting anything on the line, chances are you will never really stand out in a crowd. A fine balance has to be maintained to ensure customer satisfaction, while ensuring your organization is able to stand out in a crowd.

Look at renown brands in the market place today, notice the promises each is making. Volvo promises safety, Energizer batteries promise to last longer, Domino’s promises to get you your pizza in less than 30 minutes and Disney promises entertainment for the entire family. Each one of these companies makes a commitment, then ensures they deliver on the promise. Anyone of them, failing to consistently deliver on their promise, would not find their name on the list above. Many companies however, make big promises these days, come through initially, but are not able to make that commitment a sustainable one. 

When developing your customer value proposition (CVP) and committing to increase efficiency, boost productivity or bring a smile to your customers, it is critical to lay a solid foundation to continually provide those experiences. Making big claims is the easy part, delivering on those claims is what sets the winners apart. Carefully think through promises to your clients, ensure the ability or develop the capability to deliver on those promises on an ongoing basis. Remember, all it takes is one major fall to bring down everything you have worked hard to build. 

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