Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

10 Lessons from a Year of Blogging

“There are no mistakes or failures, only lessons.” Denis Waitley

I made a resolution on the 31st of Dec 2007 to blog every day for an entire year. Not quite knowing what I was getting myself into I started writing and have not looked back since. Through the course of the year I realized that the goal I had set for myself was very challenging and required a lot more time and effort than I had expected. Nonetheless, I thoroughly enjoyed writing on a daily basis and aim to continue blogging through 2009. Next year I do not plan to blog everyday but have added some new twists along the way to help differentiate my blog from others in my niche. Listed below are 10 lessons that I have learnt after a year of blogging. If I had read these lessons prior to starting my blogging journey I would have been more prepared for what was in store for me. I hope these lessons will help new blog writers on their journey.

Lesson #1 – Selecting a Niche: Before one starts to blog, clearly identify the target market that you want to serve. This will provide definition and boundaries for your blog and help you to be more focused and become an authority figure in that particular niche. To learn more and access some helpful links on selecting a niche please click here.

Lesson #2 – Passion: The niche that is selected must be something one is truly passionate about. If you just begin writing about something that seems to be the buzz these days, it is most likely that motivation levels will fall drastically over a short period of time. To learn more about passion and selection of your blog niche please click here.

Lesson #3 – Have a Goal: This helps put things in perspective as well giving you achievable targets. Some metrics to track progress by are, number of posts, number of blog hits, number of comments etc. Set specific goals that can be measured and tracked. By doing this simple goal setting exercise , you have a far greater chance of success. To learn more about goal setting for your blog please click here.

Lesson #4 – Commitment: If you are planning on starting your blog next year, I suggest you give serious time and thought  to evaluate how much time you can actually spare in your day to blog. How long does it take you on average to write a blog post ? What other factors will help your commitment when you do start? Lastly, make an open commitment to the blogsphere about your aspirations and goals for the year of 2009. To learn more about commitments and blogs please click here.

Lesson #5 – Providing Value: I use the NABC formula to develop most of my value propositions. It simply helps you identify the Need, Approach, Benefit and Competition. Based on these core principles you can come up with a proposition that will help generate considerable value for your target segment. To learn about this formula in greater detail and how to apply it to your blog please click here.

Lesson #6 – Importance of Reading: If you plan to write a new blog in 2009 then reading is something I highly recommend integrating into your daily schedule. This will not only increase your knowledge base it will also help you get a better command over how to write as well. One needs to be constantly aware about the changes taking place in one’s niche and what authority figures are talking about. To learn more about my daily reading schedule please click here.

Lesson #7 – Dealing with Writers Block: Writing on a regular basis is a challenging feat. One which is bound to frustrate and irritate you at times,  it is also one of the most satisfying and rewarding things to be able to integrate into one’s life. Dealing with writers block is a part of being a writer. Some of the things I use to deal with it are taking short walks, doing a brain dump exercise or even using mind maps. To learn more about the strategies I use along with some helpful links please click here.

Lesson #8 – Patience: Developing a readership and increasing your daily traffic takes a lot of hard work. Expecting to make 6 figures a year from part time blogging is wishful thinking. One needs to focus on developing great content and using it to drive traffic to your blog. The beauty of the internet is its ability for the rapid exponential growth of your blog. A blog that is growing at a monthly pace of 10% will see traffic increase steadily through the course of the year and eventually those numbers will begin to multiply. To learn more about patience and blogging please click here.

Lesson #9 – Networking: A lesson I learnt late in my blogging journey was networking effectively through the blogsphere. If I were to start a new blog in 2009 I would spend more time building a comprehensive blogroll, concentrating on cross linking from high traffic blogs, commenting regularly and using social media to develop strong relationships with authority figures in my niche. To learn more about these techniques please click here.

Lesson #10 – Having Fun: This is an essential factor if one is wanting to blog on a regular basis. If one does not enjoy writing or reading, blogging on a regular basis is going to be more of a chore rather than something to look forward to. Pick a niche that excites you and half the battle is won. For the other half I recommend you should just write,  slowly and over time the content of your blog will become better and eventually blogging will become a lot of fun. To learn more about having fun while blogging please click here.

I hope these lessons will be of some help to first time bloggers. If you have been blogging for some time and have learnt or experienced some other lessons please share them so that we can build a repository to help first time bloggers. I wish you all the very best of success in future blogging ventures.

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Lesson #10: Having Fun

“People rarely succeed unless they have fun in what they are doing.” Dale Carnegie

Blogging on a regular basis is hard work. I am pretty sure most of us who blog on a regular basis have days when we just do not want to even look at a blank piece of paper that we need to convert into a worthwhile post. However, after a while,  inspiration does come and one begins writing. Sometimes it really feels like magic to me when you have just get started on a single point and suddenly….. you have a post, one that you can be proud of. I don’t always think its magic! More often than not it is a mixture of passion, hard work and persistence. However the most important ingredient in all this is that we need to enjoy the process. When you have fun doing something it becomes easy to do it and you no longer need to push yourself too hard. To top it all off, a single good comment on the post makes my day and it  all worthwhile. The fact that someone out there was able to connect with what I have written is an awesome feeling.

When one starts to blog just for the sake of blogging, it saps out all the fun from the process. That is why I had mentioned passion being supremely important when selecting what one wants to blog about. In the end however it all comes to down to doing something you have fun with and enjoy doing. It’s almost a year since I first started blogging,  I don’t think I would have made it all the way here if I had not had so much fun along the way. Seeing my readership numbers steadily increase, increased number of comments and the links that I have made this year have all been an added bonus.

This lesson has a wide application through our life. We sometimes make choices and decisions that appear to be the ‘right’ one at that point of time  because society deems it to be so. It takes a lot of courage and faith in one’s own ability to go off the beaten path, specially if that is one that does not bring us the sort of excitment and joy we want. Going off the beaten track is almost always a much more challenging route to take, with a whole bunch of obstacles along the way that remind you it is not too late to turn back and get back on the accepted track. However, if you follow a path that brings you a level of excitment, joy and most importantly the satisfaction you desire, very few things should persuade you to stop doing it. I hope everyone has the strength and courage to follow their heart  and may they find great success in doing so.

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Lesson #9: Networking

“The currency of real networking is not greed but generosity.” Keith Ferrazzi

A lesson I learnt late in my blogging journey was networking effectively through the blogsphere . When I started this blog I had a tiny blog roll and did a poor job of linking it to other articles and posts. It is only recently that I have discovered how effective linking can be, not only to promote  visibility of your blog but to network with other bloggers who may be writing in the same niche as you. The fact of the matter is that the multiplier effect gets amplified definitively through the internet. A blog post can suddenly become viral, and  your blog can experience an enormous amount of traffic. Even though I have put much heavier emphasis on creating quality content for my blog since the beginning of this year, I should not have neglected the power of developing deeper relationships with authority figures in my niche to help in the expansion of this blog in year 2.

If I were to start my blogging journey again from the very beginning, I would place much greater emphasis on networking and linking . Listed below are a couple of steps I would have followed to build up my blog’s visibility through networking and linking:

1. Join twitter as soon as possible. Thanks to twitter I have built up close relationships with many bloggers since I started actively using the service a month ago. If I had put in the same amount of effort from the very beginning of this year I am pretty sure my blog’s traffic would be much higher, I would have had better relationships with  many prominent bloggers and I would hence have developed a channel through which my blog posts could become viral almost instantly.

2. The blogroll on my blog is very weak. It barely includes any of the blogs that I read on a regular basis. Developing a substantial blogroll is another factor that I would pay more attention to if I were starting this blog over again. This way I would appear on the radar of some larger blog sites and it would also help my readers to link to many relevant blogs in the same niche.

3. Commenting is a powerful strategy to bring visibility to one’s blog as well as to integrate it into conversations taking place online. Comments provide a great platform to showcase opinions and suggestions which could help attract new readers to one’s blog as well as develop closer relationships with other bloggers.

These are some straegies that I would use to build stronger networks and deeper relationships with prominent bloggers in my niche. The sooner we begin putting in that extra effort to develop these relationships the sooner we will see results of our blogging effort. If any reader has any good link to articles that discuss linking or networking through blogs I would appreciate it if you could post the links. Thanks.

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Lesson #8: Patience

“Genius is nothing but a great aptitude for patience.” George-Louis de Buffon

Instant results and gratification seem to be the mantra of my generation. It is undoubtedly and definitely nice to get things whenever one wants them. However there is usually a fair amount of work/effort that needs to be put in before you see any tangible results. Blogging works in the same way. Expecting to make 6 figures from your blogging efforts right off the bat is wishful thinking. One can use all the SEO (Search Engine Optimization) tricks out there, but the truth of the matter is, if we want to see sustainable long term results it is only going to be through pure hardwork. It sounds cliche’d as I write this, everyone knows that it takes a lot of effort to do anything of substantial value. What we tend to lose sight of along the way is the patience to hang on to what we are doing. I personally know many individuals who started blogging only to leave the habit a couple of weeks or months later. They may not have got the level of traffic they wanted or made the sort of money they were looking for.

Its quite disheartening to check your stats and see that only 3 other people on the web have read your post. All the hardwork that has been put in still does not us the results we ‘think’ we are due. Here lies the problem, our expectations  from our blog need to be tempered right from the start. If you are really serious about making money or reaching a certain traffic level for your blog then one needs to put in an adequate amount of work. If there is something I have learned over the course of the last year, it has been that making a living solely by blogging is very hard work. It is not impossible, however it requires the same level of persistence, determination and effort that any other startup venture may require.

The beauty of the internet is its ability for the rapid exponential growth of your blog. A blog that is growing at a monthly pace of 10% will see traffic increase steadily through the course of the year and eventually those numbers will begin to multiply. Therefore, focus on your content before anything else, build a group of readers that follow you on a regular basis and continue to grow your base on a steady basis. With good content, regular updating and being relatively proactive through online social mediums you will reach your goal. Just don’t lose hope half way through… success usually comes to those who have the ability to continue hanging on when everyone else has given up.

Related Posts:

5 Steps to Patience

 

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5 Strategy Based Games

“What do you want to achieve or avoid? The answers to this questions are objectives. How will you go about achieving your desired results? The answer to this you can call strategy.” William E Rothschild.

This week we have talked about ways to flex analytical thinking capabilities so as to become more adept at developing and executing strategic directives. One of the ways which has contributed substantially to my personal growth in strategic based thinking, has been its application in a variety of strategic games I have played. Most of these games have simple rules, and can be played by a broad spectrum of individuals ranging from children to adults. When we begin to scratch the surface of these rules, we notice more complexities. Strategy development follows similar lines. To develop and deploy an effective strategy is a challenging task. Listed below are five strategy based games through which I have learnt many valuable lessons.

1. Chess: This game teaches several fundamental concepts, such as preparation, patience and sacrifice, key proponents in development of strategic planning. Chess provides an ideal playing ground to practice, and hone skills needed in these particular segments. It teaches us to see patterns, which may lead to future positions, and how to take advantage of them. At the same time it forces us to continue looking at the bigger picture, to ensure that we are aware of all positions on the board, so as to take advantage of them. To read more about the parallels between chess and strategy please click here.

2. Bridge: Is a game which helps develop skills to work with others, communication, learning to trust instinct and, actual ‘table’ play. As a partnership based game, effective communication with your partner is critical so as to read and understand the partner’s hand. Developing and deploying strategic directives works in the same way. We have to learn to work together to formulate them, at the same time we have to communicate them effectively to the rest of the team, to ensure smooth deployment or play. To read more about parallels between bridge and strategy please click here.

3. Poker: Among the many things which can be learnt from this game are aggression, controlling emotions and attention to detail. Most of these qualities are also required to ensure successful deployment of any strategy. Without them, we see poor execution and unravelling of plans midway, due to the inability to master these factors. It is essential that we develop and be adept at understanding our own thresholds and abilities to find success. To read more about the parallels between poker and strategy please click here.

4. Monopoly: An all time favorite strategy based game, this gives players insights into negotiating, deal making and situational analysis. There are several strategies which players take to win at this game, unfortunately they are often short sighted. This is due primarily because we develop strategies based solely on the short term . These could be in the form of hitting quarterly targets or maintaining specific share price. Most of these strategies do not take into account long term implications of these decisions, which have the potential to be detrimental to the company’s future. To read more about parallels between monopoly and strategy please click here.

5. Risk: A game with an end goal of, world domination. It teaches players several principles relating to allocation of resources, partnerships and aggression. Most of these principles form the basis of successful strategies. The ability to fully utilize in-hand resources in the most efficient manner is a challenging task. Furthermore, to progress as an organization,  strategic alliances need to be formed to accelerate the rate of growth. These principles are covered in the game, in a simple yet effective manner. To learn more about parallels between risk and strategy please click here.

On the journey as an entrepreneur, learning has to be an ongoing factor. Using creative methods to exercise analytical and thinking capabilities helps to see situations from different angles. This equips us with the ability to make better decisions, be more productive and reach our goals faster. 

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Risk

“Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical. If it is to your advantage, make a forward move; if not, stay where you are.” Sun Tzu

Competing for world domination is what the game of Risk is all about. This is a military based game, where players put their respective armies against each other. The game provides each player with the ability to be involved in strategic maneuvering, brings in an element of luck with the dice and gives ample opportunities to form and break alliances. In a way, it simplifies all the complexities of war, into a simple game where the player with the greatest foresight and a little luck, usually emerges victorious. Unlike Monopoly, this game allows for more creativity and imagination due to the movements allowed on the board. Playing straightforward strategies leaves you exposed, and vulnerable to attacks. 

This interesting game has quite a few parallels to the world of business and strategy:

1. Allocation of Resources: Each player has a finite amount of resources allocated to them. The placement of these resources is a critical aspect of the game. One may choose to have loosely scattered armies all over the board, they may decide to fortify certain key positions with the bulk of their resources, or they may aim to use their resources collectively and be aggressive. Each strategy has its advantages and disadvantages, a similar predicament occurs in the real world when we develop strategies. The deployment of limited resources is critical to whether the overall strategy will be successful or not.

2. Partnerships: Conquering the whole world, even in a game, is an arduous task, one that can rarely be done alone. The game calls for players to partner together, to improve their chances of winning and become a more feared adversary. Without these partnerships one is usually outflanked or outnumbered, and an early exit in the the game is imminent. The same principles apply in the real world. In order to reach goals and objectives, partnerships are an essential component. Choosing partners carefully and correctly is vital to ensure the success of any campaign.

3. Aggression: In my experience of playing this game, the opponent who chooses to fortify a small portion of the board heavily, usually faces eventual defeat. Opponents who choose a defensive style of play, lack the creativity or willingness to go out of their comfort zones, fearing the unknown. Unfortunately such behavior is punished heavily in this game as well as in the real world. When pursuing goals and dreams, being aggressive is often vital to acheive them . Focusing efforts on offensive strategies instead of defensive ones will bring a greater share of victories, rather than defeats in my opinion. 

In the game of Risk there is an element of luck, due to the requirement of rolling a dice. Once the dice is rolled, nothing can be done to change what was rolled. What we do have control over, is how we react to what we may have rolled. In life we have the same choice. We cannot change the hand that we have been dealt. What we can change is how we choose to play it. Remember to keep your end goal in mind, and formulate short term tactics to reach it.

 

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Monopoly

“Monopoly is a game which calls for long term strategic planning in order to succeed. “ Anonymous

There were very few games as exciting as Monopoly when I was growing up. It was by far one of my favorite board games, I still enjoying playing it today. There was something about the game, which drew me to it, maybe it was the immense satisfaction I got from figuring out how to convince my opponent to make a deal, the thrill of watching my opponents land on my hotels or just plain winning. I do believe that playing this game from such a young age was, to an extent, instrumental in developing my passion for business and deal making. As I grew older I began to notice the parallels between the board game and business. 

Listed below are some prominent parallels:

1. Negotiation: Monopoly requires players to make deals for swapping properties or other concessions during the course of the game. Very rarely do players want to give up something which they know will put them at a disadvantage in the game. It all comes down to how convincingly you negotiate and structure deals, so that they fit into your plan and appear to be favorable to your opponents as well. Individuals act in similar ways in the real world, and an ability to close a deal comes down to your negotiation and persuasion skills. 

2. Situation Analysis: In the game of Monopoly, it is critical that you adjust strategy according to the number of opponents as well as the nature of their behaviour patterns. Going ahead blindly and acquiring every piece of property you land on without a set objective, will place you at a definitive disadvantage. When developing business strategy, the same concerns have to be taken into account. Not paying attention to these factors, creates exploitable vulnerabilities in your plan. 

3. Integrity: Sometimes individuals will say just about anything to close a deal. In Monopoly this could be, “I will let you off three times on my hotels”, “We can share profits on this property” or “I will never charge you on this square”. However, I have seen these promises broken many  a time and a friendly game turn sour. In a game revolving around dealmaking, one’s word is really all there is. If no one trusts you or your word does not carry weight, no one will want to make a deal with you. The same rule applies in all aspects of life as well. Keeping true to your word will give your team reason to believe in you, will give investors the confidence to invest in you and will allow you to sleep well at night. 

Looking ahead and adjusting strategy according to forecasts is essential in the game of Monopoly and the game of life. One has to learn to trust gut instincts, and be confident in how to move forward. Keeping your word and honoring deals is mandatory. Understand your opponents and learn what drives them. At the end of the game of Monopoly there can only be one winner, make sure you have the drive and ambition to be that person. 

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Poker

“The most common mistake in history is underestimating your opponent; it happens at the poker table all the time.” David Shoup

Poker is a game associated with luck and random chance by most people. The immense media attention has contributed to a large extent, to the explosion in the number of poker players during recent years. The rules of the game are fairly straightforward, any amateur can be taught the game in no time. Due to this low learning curve, this game has witnessed a massive influx of players who just want to “try” their luck at it , so to speak.  Admittedly, there is an element of luck to this game, as there is with most card games. However, this element of luck creates a deceptive illusion, and beginners finds themselves losing rapidly to the more seasoned players. The fact of the matter is,  understanding probability stakes and an innate skill for reading people’s faces provides stronger players, with a huge advantage in this game. 

There are a few parallels that can be drawn from the game of poker to strategy and business. Some key elements I drew from the game are:

1. Aggression: Calculated aggression in the game of poker, forces other players at the table to react to your style of playing. Done correctly, this enables stronger players to manipulate many situations to their advantage. In business, and specially strategic development, the same theory applies. If one remains passive in outlook and allows external factors to disrupt the game plan, progress will be slow. One has to be an instigator to bring change, and one needs to pursue goals aggressively to reach them. Sitting back and expecting things to happen is a flawed strategy.

2. Controlling Emotions: The players at a poker table who allow their emotions to override logic and rationale, are the first to lose their chips. There are very few games I have played, in which controlling emotions plays such a vital role. It has taught me a great deal about patience and keeping a level head even when things become terribly long. Developing such patience can help greatly in all aspects of life, and provide a distinct advantage over those who lose their cool too quickly.

3. Attention to Detail: The game of poker is about gathering as much information about other players as possible. This could be their betting patterns, gestures or even the way they talk. Poker, does to a large extent boil down to how well you can read your opponents. Players who are able to identify patterns earlier in the game, can win, regardless of what others may be holding in their hands. In business and strategic development the same rules apply. The inability to understand your competition and identify trends leaves your organization at a great disadvantage. 

Developing keen insights about your opponents, and understanding your own personal threshold limits can be extremely valuable assets. By the same token, knowing when to accept defeat and when to keep your calm is equally important. This game punishes those with large egos, and rewards those who are able to keep their emotions and egos in check. Life works in very similar ways, the sooner we get adept at understanding these intricacies, the sooner we can reach our goals.

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Bridge

“A winner listens to his partner’s point of view; A loser just waits until it’s his turn to express his own.” Anonymous

Bridge is a game that was played regularly by my grandparents and parents. As a result, I learned this game at a very young age. I still have many fond memories of sitting beside my grandparents while they played their weekly bridge game at our home. It was fascinating to see the dynamics between the four individuals who were playing. Being a team based game, I remember being told how critical it was to carefully select partners and develop relationships. Like any team based game there were arguments and disagreements over how certain hands were played, which actually added an exciting dynamic to the game. 

On the surface, bridge appears to be a simple game with set rules of how to play the 13 cards each individual is dealt. However, that is only the beginning. There are many intricacies and conventions which arise when you begin to talk about bidding tactics, counting cards, table play and being able to read your partners as well as the opponents. Some parallels I can draw from bridge in comparision to strategic thinking are:

1. Teamwork: Without teamwork bridge cannot be played optimally. It requires both partners to have established understanding of each other’s style of playing  as well as the  conventions they follow and play to. From a strategic point of view one can draw parallels to business teams, as it is easy to tell which teams work well together as compared to those who don’t. When a team is not looking at ways to improve communication and productivity together, they are missing out on massive potential. Therefore establishing team building skills through games like bridge can be extremely beneficial.

2. Communication: Bridge is all about communicating with your partner the strengths and weaknesses of your hand , and then go on to play the hand optimally. However, the bidding process is complicated and requires a deep understanding of bidding styles and conventions as well as interpretation of your partners bids. The team which is able to communicate most effectively is usually the one with a substantial advantage in the game. Strategically, the same conclusions can be reached regarding communication. If teams do not communicate effectively they will suffer as  a result. On the other hand effective team communication can develop into defining competitive advantages over peers.

3. Instincts: Trusting your gut becomes easier with time and experience. Initially there is doubt about one’s instincts even when it appears to be a logical sequence. In bridge one needs to accurately place  one’s opponents cards relative to bidding and past rounds. There needs to be confident dependence on one’s ability to trust one’s counting & retentive skills as well as instinct in the placement of cards. This develops ones ability to rely on one’s instinct with greater comfort. Trusting your instincts when developing and executing strategy is necessary. Without it, you lack the confidence and ability to communicate effectively with the rest of the team. 

Bridge is an enjoyable game which sharpens analytical and team building skills. Unfortunately it is not a mainstream game and therefore does not enjoy the popularity of other card games such as poker. Nonetheless, it is a game I recommend, so learn it and play it as recreational activity among your team.

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Chess

“The chessboard is the world, the pieces are the phenomena of the Universe, the rules of the game are what we call the laws of Nature and the player on the other side is hidden from us” Thomas Huxley

Chess is a game that fascinated me during my teenage years. Like most strategy games, the rules for the game are fairly straightforward and, anyone can learn the basic rules of the game with relative ease. Developing deeper insight into the game is a completely different ball game. I developed an interest in the game after seeing a chess tournament in school. Seeing two players go at each other, in a mental dual was rather exciting. My learning was accelerated as I played against the computer initially, and spent countless hours learning to understand the intricacies of the game. Chess has many parallels to strategic thinking, and is often quoted as being “the” strategy game to play. Some of the parallels are:

1. Preparations and Foundations: I spent a lot of time studying the games of the grandmasters. This expedites and accelerates learning of the game. What is important at this stage is that you take the time to understand the reason for the  moves, and the rationale behind them. It takes much time to learn and understand certain opening formations and moves. The same applies to strategic thinking, we need to ensure our plan is backed with substantial research and thought, before we begin execution. 

2. Patience: One rash move in chess has the potential to unravel the entire game. It takes much patience and restraint to avoid making certain decisions without fully understanding their implications. A lack of patience  usually indicates a weaker player, one who is not thinking through the moves, and is often without a plan. Such players only evaluate the game on a move by move basis. I see this happen oftentimes with start-ups and younger organizations. Many of them are looking for instant results and success. Working towards such targets they often make rash decisions, don’t stick to the plan and give up too early. 

3. Sacrifices: Sometimes, we need to make sacrifices in chess to gain a position advantage, to get a win. Sacrifices and exchanges take place when a player is thinking past the monetary value of each piece. What often happens is that if your opponent is just looking at the game from a basic level, and is only concerned about collecting material, this is a perfect vulnerability to exploit. In business as well, we sometimes need to sacrifice current profits or even business units to help strenghten our position in the market. These are difficult moves to make and require foresight and trust in your instincts.

4. The Bigger Picture: When an opponent loses sight of the board as a whole and begins to only concentrate on a particular area he/she is attacking or defending, this is another exploitable vulnerability. It is critical to use all your pieces to their maximum potential during the game. This is a vulnerability that one will find in many strategic plans as well. The organization becomes so focused at times on one particular division that it fails to pay attention to what is happening on a macro level. By the time they zoom out, the damage is done and has the potential to be critical to the business as a whole. 

Listed above are just some parallels which can be drawn from the game of Chess. It is a game I recommend to all entrepreneurs. It can be studied on your own, and provides you with the ability to flex your analytical capabilities on a daily basis. It also tests your endurance and discipline levels, which are critical characteristics for all entrepreneurs. 

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