Journey of a Serial Entrepreneur

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How to get from where you are to where you want to be

Lesson #7: Dealing with Writers Block

“Easy reading is damn hard writing.” Nathaniel Hawthorne

I frequently find myself sitting at my laptop with a ton of posts to write, yet, I can put nothing down on paper. It is one of the most frustrating feelings one can experience. Many a time you begin to wonder whether all the effort you put into writing your blog is worth it and whether anyone would notice if you stopped writing from tomorrow. Other times even though you are motivated to write,  the words just do not seem to come to you. I have sat at my desk umpteen times with a topic and all the information I need for the post and have been unable to put it together. I twittered about this a while back and the response I got from the community was quite amazing. It seems  writers block is something that each and everyone of us bloggers has to deal with on a regular basis. It was interesting to learn about the different ways writers deal with it. There are a few things I do whenever I experience one of these blocks:

1. Go out for a short walk: There is something about moving and a change of scenery that gets me thinking, it also gets the creative juices working. Most of the time there are just so many things happening concurrently at your desk or office that it blocks all ability to focus on the task at hand.

2. Brain Dumping: When I get back from my short walk I take a blank sheet of paper and just begin to offload every thought that comes into my head. It is a way of clearing up all the thoughts in my head. This exercise is also greatly theraputic for those times when I am stressed or frustrated with something.

3. Mind Mapping: After clearing my head I begin to focus on the task at hand again and use mind mapping as a way to get my thoughts organized. I recommend most of Tony Buzan’s books on mind mapping.

Writing on a regular basis is a challenging feat. One which is bound to frustrate and irritate you at times,  it is also one of the most satisfying and rewarding things to be able to integrate into one’s life.

Related Posts:

Bathtubs, Lightning Bolts, and The Myth of Writer’s Block

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Lesson #6: Importance of Reading

The more that you read, the more things you will know. The more that you learn, the more places you’ll go. Dr. Seuss

I was an avid reader before I started this blog. I have however had to drastically increase the amount that I read since I started writing on a daily basis. Many of the topics I wrote about required substantial research, I also required to stay on top of things to see what other bloggers in my niche were writing about. If you are planning on writing a new blog in 2009 then reading is something that I highly recommend integrating into your daily schedule. This will not only increase your knowledge base it will also help you get a better command over how you write as well. My daily reading schedule involves:

1. Blogs: There are a couple of blogs that I read on a daily basis. Some of my favorite’s include Seth Godin, Fred Wilson, Brad Feld, Darren Rowse & Leo Babauta. Apart from these blogs I subscribe to over 50+ additional feeds that provide news on everything from current news to technology advances. Blogs provide a great source of up-to-date information on a range of topics and one can use resource sites such as Technorati or Alltop to find some great blogs.

2. News Sites: Ever since I joined Twitter I have relied on sites such as BBC and CNN a lot less. However there are still a couple of news and aggregation website sthat I visit everyday. Some of them include CNN Money, WSJ, FT, Fast Company and TechCrunch.

3. Magazines: I subscribe to a couple of magazines that I enjoy reading on a regular basis. Some of them include HBR, Fortune and Forbes Global.

4. Books: I average around 2-3 books a week. Some recent books that I have read are: 4-Hour Week by Tim Ferris, Top Grading by Brad Smart, 50 ways to be persuasive by Robert Cialdini. From next year onwards I plan for my blog to include book reviews on a regular basis. If you have any books that you want reviewed please let me know.

I am very interested to learn what readers of this blog are reading. Please provide blog links, web links or even book names. I look forward to hearing from all of you.

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5 Components to build Trust

“Self-trust is the first secret of success.” Ralph Waldo Emerson

This series started with a post regarding how the trust I had in PayPal was shaken when my account got compromised. In life, our trust in people and businesses will often be tested. That is life, and we have to accept it. The fact of the matter is, without trust, we would not get far in life. The trust building process comprises of several components. Each of them plays a vital role in the process, and provides us with  benchmarks to help achieve the level of trust required. 

1. Integrity: Integrity is based purely on the actions and decisions we make in life. They reflect who we are and what we stand for. Three measures to use to benchmark our own level of integrity are ; firstly, are we congruent in our thoughts, words and actions? The second one is, do we honor our promises and commitments to ourselves and others? The last one, do we possess the courage to stand up for our values and beliefs in the face of resistance? These questions can serve as a guide to learn more about personal and business integrity levels. To read more about trust and integrity please click here.

2. Competence: Competence is a pre-requisite for the process of trust building. An individual or business is deemed competent in a particular skill set when they have proved themselves adequately. However, for a new startup, without a track record, this is a challenging task. Competence needs to be communicated through actions in a younger team. Using academic credentials, talents and skill sets or references can be used to help prove a younger team’s ability and capability. To read more about trust and competence please click here.

3. Consistent Communication: We have all come across businesses where senior management says one thing, middle management says another and the customer service representative says something completely different. When there is inconsistency in communication, building trust will be an arduous task. As younger startup companies, we have to instill the importance of consistent communication, from the beginning of our operations. This includes the alignment of senior management’s agenda, marketing strategies as well as how customer service representatives are supposed to interact with clients. To read more about the importance of consistent communication and trust please click here.

4. Genuine Concern: An individual or business can have high levels of integrity, be competent and communicate with consistency, yet, a lack of genuine concern for others or your customers, will dramatically slow down the trust building process. I believe a genuine concern for your customer with honest intention is the ‘x-factor’ in the trust building process. It is important that we get a deep understanding of our clients needs and wants and craft our strategies around them. It is only when we are able to communicate the importance of this component to the rest of the team in the form of actions will we actually notice results. To read more about trust and genuine concern please click here.

5. Results: Results and past performance speak louder than any number of words. The world today benchmarks each and everyone of us to what we have achieved. Therefore, as young entrepreneurs, we must pay a great deal of attention to proving ourselves and showing tangible results. These can be in the form of academic achievements, extra curricular achievements or projects where we have documented results. It is important to become result and action oriented. When an individual has a reputation of getting the job done well, the ability to gain the trust and confidence of peers, investors and customers is enhanced. To read more about trust and results please click here.

Building and maintaining trust is a challenging task. It requires constant attention, and the slightest of slips in our behavior has severe negative impact on the level of trust. As we all know, once a vase is broken it can be put back together, but it will never be the same. The components talked about in this post are foundational elements in the trust building process. When we have the trust of a customer or friend it dramatically changes the dynamics of the relationship, to one where a lot more can be achieved. As entrepreneurs, we must strive to develop a reputation of one who can be trusted. This will have a phenomenal positive impact on the level of business as well as your life. 

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Results

“You can’t build a reputation on what you are going to do.” Henry Ford

As a young entrepreneur, some questions you hear repeatedly from prospective customers are, “Who is currently using your product/service?” or “How many users do you currently have on your system?”  These questions are asked with the aim to establish whether the prospect can trust your business to deliver what you are pitching, and whether the team has the appropriate capabilities and skill sets. Not many individuals want to be the first customer to test a brand new product/service, it is hence up to the entrepreneur to convince the customer why they should use their product/service. The question that arises is “How does an entrepreneur convince a customer to trust him to deliver on his word?”. I believe the fastest way to do this, is to reference past performance and results, and use them as benchmarks to make a convincing argument. 

Results and past performance speak louder than any number of words. The world today benchmarks each and everyone of us to what we have achieved. For example, take an individual with high levels of integrity, extremely competent, communicates consistently and has a genuine concern for what he/she is doing. However, if this individual does not have a track record of delivering when given a task, chances are that they are not going to be given a chance to step up to the plate. Therefore, as entrepreneurs, we have to constantly look for ways to prove to customers, stakeholders, investors, employees and the media that we have what it takes to succeed. We cannot wait around for things to happen or wait for the ‘right’ opportunity. Action needs to be taken, and positive results need to follow. Will we always get the results we want? Unfortunately not. However, if we persevere and pursue what we want to achieve relentlessly results will follow.

Some areas where younger entrepreneurs can display results they have achieved are:

1. Academics: This works well when you are raising early stage angel or venture funding. If one has achieved success in the form of honor rolls, awards or other recognition for academic pursuits, they should be included in some way in your pitch. From a customer’s point of view, having someone with deep theoretical knowledge about your product/service adds great value.

2. Extra Curricular: Including any information about areas such as sports, debate societies, student unions or charitable efforts one has been part of, also adds value.  A personal example is,  when I co-founded an entrepreneurship society at university, which has since grown from 10 members in Singapore, to over 2500 spread across all of Asia today. It was through this platform that I gained a valuable network, and built trust with many of my mentors today. Other examples could be contributions to charitable organizations and events, and funds you may have raised for them.

3. Projects & Initiatives: Results can only be achieved when you take initiatives and actions. Highlight areas where you took an initiative, such as, starting a blog, a website, a store on ebay, freelance projects or any other example where you have documented results. Such projects go to show that you are willing to go the extra mile to reach you goals. 

Once the business has established customers, continue to track results through all business processes. Take responsibility for all the results you get, be they positive or negative. I have found that the learning process is specially instructive when we do not get the results we want. I have repeated this many a time, there is no failure, only feedback. Once you have established a solid track record, and have been identified as a result oriented team member, the level of trust your peers will have in you, will sky rocket. 

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Genuine Concern

“If a man speaks or acts with a pure thought, happiness follows him like a shadow that never leaves him.” Buddha

An individual or business can have high levels of integrity, be competent and communicate with consistency, yet, a lack of genuine concern for others or your customers, will dramatically slow down the trust building process. I believe a genuine concern for your customer with honest intention is the ‘x-factor’ in the trust building process. We have all encountered situations where a business, restaurant, hotel or individual went out of their way to assist you and remember the impact it had. This could be something as small as having your laundry picked and dropped to your house free of charge or giving you a complimentary meal when your food did not arrive in time. These gestures communicate genuine concern for the customer, and an honest aim to make sure they are completely satisfied. 

When a business puts making X amounts of money in a calender year or achieving a certain amount of ROI every quarter as the only aim, they tend to miss out on this factor. Therefore, to build an organization which takes into account the aim and will to ensure that each customer is looked after to the best of the company’s abilities is a challenging task. It has to begin with senior management, they must lead by example. A couple of days ago, I had a prospective customer email me regarding taking some psychometrics courses. Unfortunately, his email got buried and I completely forgot to respond. When I uncovered his email a week later, I promptly sent him the information along with a free test to apologize for the delay. We must always remain vigilant of our intentions, attitude and actions from the customers point of view. 

As a startup it is important that a culture for genuine concern is developed from the onset. Listed below are a few steps to help you get started in the right direction.

1. Listen: Understand your customers in as much detail as possible. Learn what their goals, objectives, threats and concerns are when dealing with vendors, who may be providing similar services to yours. Armed with a thorough understanding of their needs and wants, we will be better equipped to cater to them.

2. Communicate: This needs to start internally in the business, the team must be made aware of the focus, agenda and achievement targets of the company. How the company plans to achieve targets as well as the necessary actions that need to be taken. Such information empowers the workforce as can be seen at Southwest Airlines, the company has the best service standards by far in the industry. We also need to communicate our agenda to the customers. This helps create transparency and removes suspicion from the customer’s mind.

3. Actions: We have to lead with examples and empower our workforce to go beyond the call of duty to help a customer. Ritz Carlton gives employees a discretionary budget in case of an emergency or incident with a customer. At my local Starbucks, the servers know me by name as well as my daily order. When a customer receives such service they are bound to let everyone know, and this will not only help create goodwill but also secure a loyal customer base. 

Financial goals are important metrics for any business. However, I believe that businesses should have metrics for the softer side of the business as well. How many satisfied customers did we serve this year as compared to last year? How many customer complaints were received this year as compared to last year? Benchmarks must be created for quality of service too. Genuine concern for your customers is positively correlated to better quality of service, this results in more customers and higher levels of trust.

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Consistent Communication

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” Anthony Robbins

We have all come across businesses where senior management says one thing, middle management says another and the customer service representative says something completely different. Another example, marketing slogans promote 24/7 customer support yet, there is no one to answer the phones at 3 am in the morning. When there is inconsistency in communication, building trust will be an arduous task. As younger startup companies, we have to instill the importance of consistent communication, from the beginning of our operations. Such a culture will act as a catalyst in the development of trust and creating a level of loyalty to your product/service. Failure to do so will have a detrimental impact on your business as a whole, and it will be very difficult to retain and nurture existing customers. 

Several key areas where consistency of communication is of utmost importance are:

1. Senior Management: This group of individuals is responsible for the creation of a culture where candor is promoted through the ranks. They need to lead by example by keeping their word, and being upfront and honest with all employees, vendors and customers. This is manifested in the little things, how many times have you told your secretary or colleague to make up an excuse when you don’t want to speak to someone on the phone? If one promotes honesty and consistency in the organization such actions clearly conflict with the message that you are sending to your employees and colleagues. Inconsistency of communication is usually the result of a breakdown from senior management. This group needs to be extremely vigilant of their actions and words. 

2. Customer Service: How many times have you called a support department and felt like slamming the phone down because of the level of service you received? I know I have wanted to do so many times. This is the result of the gap in communication between middle and senior management. When this level is not clear about the level of communication the organization stands for, what their role is, or why it is important that they act and behave in accordance with the principles of the organization, they will not be able to communicate this messages to the end customer. I understand that in todays world, doing this while outsourcing these activities to third party vendors is going to be a difficult task. However, it is of vital importance that creative solutions to this problem be developed to facilitate the trust building process.

3. Marketing: Seth Godin wrote an interesting book called “All Marketers are Liars”. It uses various examples to drive home the point that the most successful corporations are the ones who have consistent and honest marketing. Today, we are bombarded by millions of advertisements, many of them use deceptive tactics to stir curiosity. I am sure many people click the pop up banner which says you have won a million dollars. Often a company will promise features and capabilities which they may not possess. Most of these companies will never be able to develop any trust with their target customers. As a startup, use marketing as a tool to tell a compelling story, which is rooted in honesty. 

Consistency of communication must be developed through the entire business. When mistakes are made do not attempt to cover them up and embellish the truth. It only takes a single act of inconsistency in your message to destroy any trust which may have been developed between your partners, vendors or customers. 

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