“Visual thinking means taking advantage of our innate ability to see – both with our eyes and with our mind’s eye – in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way that they simply “get”.” Dan Roam (Author, Back of the Napkin)
I am one of those individuals who enjoys putting a pen to paper and making sense of any issue or problem through pictures and charts. I have to admit I am not artistic by any stretch of imagination, and people usually have difficulty in deciphering the stuff that I put up. Nonetheless, I find the act of visually depicting a story or challenge, to be an extremely powerful tool, one that should be there in every entrepreneurs tool kit. While browsing at a local book store a while back I caught a glimpse of this book and the cover image caught my attention.
Back of the Napkin by Dan Roam
This book covers a very interesting concept, after flipping through the book for the first time, I remember thinking that the author had done a great job putting together abstract concepts in a most exciting visual manner. I am glad I found this book as it has provided me with a framework to actually make sense of the visuals I use in brainstorming sessions or when giving presentations. An important note I want to make before moving forward with the review is that you don’t need to know how to draw or be artistic to make use of this book. It’s principles apply as much to those of us who prefer to sit back and comment on a visual as to those who are eager to depict the visualization on a whiteboard.
The book is split up into 4 parts, the first takes you from understanding the power of using pictures to solve problems, the next part equips you with a fundamental knowledge of some frameworks to use, the third section is my favorite as it merges the first and second parts into a powerful application of the frameworks, and the last part shows you how to actually use pictures to sell and present your ideas. The parts flow naturally well together and I was inspired many a time while reading the book to get up and use the frameworks that had been introduced and apply them to some of the business issues we were facing. When I did, the results were truly remarkable.
I often just get up to the board and start to draw or write whatever comes to mind without realizing that it may be difficult for others to actually decipher what I am doing. The frameworks in the book such as “Six ways of seeing” and “SQVID” (see pictures below) helped me to literally visualize what I wanted to say through my pictures before I actually did. I began to see things differently and details I hadn’t thought about initially, started to take shape. I think different people will experience such epiphanies at different stages and levels, varying on how quickly you grasp the techniques. Confidence with the pen will follow!
The Visual Thinking Toolkit
SQVID
<6><6> Rule
As an entrepreneur I know how important it is to be able to communicate your ideas to a target audience, irrespective of whether you are pitching to a client, investor or your own partners. The message needs to be delivered in a manner that enables your audience to “get” the message. The saying that ‘a picture is worth a thousand words’ is truly a powerful concept and when harnessed competently can open any number of doors and opportunities. I recommend this book to anyone wanting to improve the way they deal with difficult problems, as well as becoming a more competent presenter.
Related Links:
– Amazon.com has ranked The Back of the Napkin as the number five business book of 2008
– BusinessPundit: #4 business book of the year
– Best of BNET 2008: BNET’s Best Business Books
– The Best Business Books of 2008 by Fast Company
– Best Innovation & Design Books of 2008 by BusinessWeek
Filed under: Book Reviews, 6x6 rule, artist, back of the napkin, book review, dan roam, draw, expression, framework, pictures, pitches, presentation, sqvid, tool kit, visual thinking
January 4, 2009 • 3:24 pm 4
My Big Challenge for 2009
“If there’s a book you really want to read, but it hasn’t been written yet, then you must write it.” Toni Morrison
I have been thinking about my goals and aspirations for 2009 for the last couple of days. I have been setting goals for various aspects of my life. When I reached the category of personal goals, I began thinking on similar parallels to my goal of starting this blog in 2008. I believe starting this blog was one of the most rewarding goals that I have set to date. It has come to a point that I am motivated on a daily basis to write something and if I don’t, it feels as if I have forgotten something during the course of the day, in short I miss it! While thinking about this I began debating the idea of possibly writing a book in 2009. It would be a book about entrepreneurship and detail the major joys, hurdles and learning experiences I have had on my journey so far. The primary objective would be to assist others out there who are wanting to start a business or have started a business recently. After thinking about it in depth, I know that such a book would have been of great help to me when I was starting up a couple of years ago. I have thus decided to set myself the goal of completing the e-book version by Dec 31st 2009.
I realize there are many “How-to” books on starting a business as well as entrepreneurship in the marketplace today. My only gripe with most of them has been that they are very technical in nature and instead of always inspiring someone to take the leap, they often lead to self doubt. The objective of my book would be to provide advice on some of the biggest lessons I have learnt during my entrepreneurial journey. That would include setting visions, finding the right partners, the importance of marketing, how to manage cash flows and other very expensive lessons that I have learned over time. After reading this book I hope the reader will be able to see entrepreneurship from a 30,000 ft level as well as some of the intricacies that need to be addressed during the first year of starting up.
I would really appreciate feedback from readers of this blog about whether this is a book that would be of interest to you and what you would want to learn about, and see included in such a book. Your feedback will be critical in assisting me to choose the right focal point of the book. I look forward to hearing from you either through email at blog (at) usmansheikh.net or in the comment section below.
Filed under: Ideas, 2009, book, Business, comments, Entrepreneurship, Feedback, goals, how to, lessons, small business